Founded in Perth, Australia in 2001, and inspired by the luminous light of its incredible beaches, Becca Cosmetics’ mission is to create effortlessly glowing makeup products for every skin type and colour. With its famous weightless consistency, the brand became somewhat of a cult fave when beauty vlogger Jaclyn Hill created a shopping frenzy in 2015 when she introduced Becca’s creamy powder highlighter on one of her videos, leading to a collab with the brand, that created a complete selling out of that particular highlighter. With a commitment to the principles of inclusivity and individuality, the brands’ shades cater to diverse skin tones and the brand mission strives to empower everyone to illuminate their true selves. Known for the number one bestselling highlighter in the United States, the Shimmering Skin Perfector™ Pressed Highlighter, every Becca product is made with the same goal, according to its brand philosophy: to help women create the same glow on the outside as the one that emanates from the inside. (Becca Cosmetics is now owned by Estée Lauder.)
Starting from today, Becca Cosmetic’s line of makeup will be exclusively available at Nykaa (online and in Nykaa Luxe stores across India). Using innovative technology, Becca Cosmetic’s products aim to give a natural, lit from within luminous glow, leaving skin feeling refreshed and hydrated. Global bestsellers include Shimmering Skin Perfector™ Pressed Highlighter (Price: Rs 2,900 Original – all shades; Rs 1,500 Mini – three shades), skin loving primers First Light Priming Filter (Price: Rs 3,050, 30ml; Rs 1,750, 15ml) and Backlight Priming Filter (Price: Rs 3,050, 30ml; Rs 1,750, 15ml), and a cooling, hydrating Hydra Mist Set + Refresh Powder (Price: Rs 3,300, 10g; Rs 1,650, 5g). Additionally, there’s the Under Eye Brightening Corrector (Price: Rs 2,200) and the Ultimate Lipstick Love (Price: Rs 2,100; available in 20 shades).Becca Cosmetics Hero Products
“We are absolutely thrilled to launch Becca Cosmetics with Nykaa in India!” says Theresa Block, VP Global Brand Marketing, Becca Cosmetics. “Our distinctive products are perfectly suited for Indian consumers, who truly value quality products and high performance. From our best-selling Shimmering Skin Perfector Pressed Highlighter to our iconic First Light and Backlight Priming Filters, our diverse range of innovative complexion, colour, and treatment products will delight the senses and deliver exceptional quality and performance, achieved through our high-standards, remarkable ingredients, and unique point of difference of light.”Becca Global Brand Ambassador Barbie Ferreira
Star of the hit HBO TV show, ‘Euphoria’, and role model for body positivity and inclusivity, Barbie Ferreira is the brand’s global spokesperson. Much more than just the “face” of Becca, she’s a wonderful example of the brand and how it showcases itself to the world: Fearless. Passionate. Open. Individual. Barbie is the embodiment of what it means to glow inside and out. “Young, millennial Indian consumers are bold, creative, expressive, free-spirited, and individualistic in their choices,” says Jitendra Kalsi, Brand Manager, Becca Cosmetics, India. “They care deeply about brands with a strong social conscience and values that mirror their own. Everything Becca Cosmetics stands for resonates powerfully with the youth of India, which makes me feel very confident that consumers will embrace the brand to celebrate their inner and outer glow!”
Emanating its brand philosophy, Becca Cosmetics launched its #BeccaGlow campaign with inclusivity at its core, featuring empowering voices, diverse faces, skin tones and stories from across the country.
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