Tiffany & Co. unveils its 2025 holiday campaign starring Anya Taylor-Joy: The Next Chapter in a story where love is the ultimate gift.
Anya Taylor-Joy stars in Tiffany and Co.'s holiday campaign
Tiffany & Co. today debuts its 2025 holiday campaign, Love Is a Gift, starring global House ambassador Anya Taylor-Joy. Captured in Los Angeles, the campaign features an anthem film directed by Jonas Lindstroem and still imagery by Carlijn Jacobs, bringing cinematic elegance to the holiday season.
Anya Taylor-Joy with the trademark Tiffany blue box
From New York City, the storied birthplace of Tiffany & Co., Anya ventures to London, Tokyo and back again, witnessing intimate moments where the Tiffany Blue Box® is exchanged and love is celebrated in all its forms. At the heart of the campaign is its central theme: “love is a gift” – a sentiment that further reinforces Tiffany & Co.’s place as the ultimate destination for extraordinary gifts and expressions of love, as captured in the Tiffany Icons that Anya wears, from HardWear to Lock, T and Knot.
Tiffany and Co's Hardwear to Lock bracelet
In the campaign, Anya also wears designs from the new Bird on a Rock collection as she unfurls the white satin ribbon – the campaign’s central motif – around a Tiffany Blue Box®. The ribbon leads Anya around the world as she experiences various facets and expressions of love, from romantic to familial to self-love.
Tiffany and Co.'s T bracelet
The campaign concludes where it began: on the snow-dusted streets of New York City, at the doors of The Landmark. Anya’s voice-over ends with: “And whether shared with another or with ourselves, love, in all its facets, is the most precious gift of all.”
Tiffany Holiday Campaign features the Knot bracelet
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