Game on!

Ray-Ban’s latest campaign invites adherents to seize the moment and celebrate life, no matter who’s watching, with some of the most iconic frames from its archives, over the decades, refashioned in a contemporary way.

Lifestyle Insider Still from Ray-Ban's You're On campaign

We celebrate light, even in the darkest moments. We’ve got our Ray-Ban sunglasses and we’re more than ready to beat you at your game. We’re on. In a holiday season like this one, now more than ever the brand realizes that it’s time to be true to yourself. Ray-Ban’s new campaign You’re On, celebrates life lived in the moment in snapshots of authentic, uninhibited joy. It captures spontaneous moments of genuine behaviour, lived as the most authentic version of yourself.

Lifestyle Insider Ray-Ban's I shaped Octagons

Celebrating Ray-Ban’s timeless essence, the fashion brand’s latest campaign features iconic frames that feel more authentic than ever. The I-Shaped Octagons embody the joyful free spirit of the 60s and 70s, with their oversized geometry and expressive personality. Back from the Ray-Ban archives, they are built for being yourself in, and grabbing life with both hands.

Lifestyle Insider Ray-Ban Frank with green lenses

Straight from the 90s, the Frank features the original colours and vintage gold Ray-Ban logo. The light metallic frames are made for fun and creativity, whatever version of yourself you want to be. And the Wayfarer, born in the 50s, has been loved by dreamers, adventurers and pop-culture legends ever since. The Wayfarer family continues with the State Street. Its elegant, squared shape, crafted from acetate and available in a selection of colours, creates a contemporary style.

Lifestyle Insider Ray-Ban Wayfarers

The campaign portrays two gamers playing pinball, giving it their all, unaware of their surroundings. Today, people are always under the eyes of others; conditioned to overthink their lives rather than live in the moment. The protagonists in the campaign, showcasing their Ray-Ban styles, revel in their truest selves, enjoying the moment no matter who is watching. The idea is that wearing Ray-Ban gives you that confidence to live your best life.

Lifestyle Insider Ray-Ban_You're On campaign

The campaign is currently live on social media platforms, creating engagements at multiple levels.


Priya Kumari Rana

Lifestyle Insider is a kind of junction point, connecting people with diverse interests that touch on the more luxurious aspects of lifestyle – fashion, design, travel, food and spirits, art, watches and jewellery, cars, yachts, and aviation, and technology. People today don’t fit into boxes and categories. In our individual ways, we are interested in diverse themes, products, and the challenges that face our world today. You will judge how well this effort of mine caters to your passions and proclivities.

Lifestyle Insider is a showcase of all that is beautiful and luxe. Behind every creation, is a designer, chef, entrepreneur, or a design maison. I have delved into my own appreciation for objetsde luxe that I have admired over the years – be it a love of fashion from the world’s top Parisian and Italian fashion maisons and their ’90s muses, or the care that goes into sari and Indian textile collections in my own family. Growing up on four continents, as the daughter of a former Indian Ambassador, I’ve seen a remarkable array of historic places and met a myriad people. My aim is to bring my world view into this website, a curation of what I find particularly stunning, unique, and newsworthy.

It’s an exciting time for brands all over the world. With change comes opportunity. With the global ‘reset’ and uncertainty on many fronts, there is a chance to write a new script. Let’s be those pioneers.

A bit about me:
A luxury and fashion journalist with 25 years of experience in publishing and magazine journalism, I have edited some of India’s top fashion and luxury magazines. I got my BA in Comparative Literature from UC Berkeley, and went on to receive my Master’s in English and French from the University of Strasbourg, France. I have also studied German and Film. I live in Gurugram, India, and look forward to once again exploring our world with a new-found freedom.

Priya Kumari Rana

Founder and Editor

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