Gucci DIY service customizes jackets, coats, and shirts
This is the king of customization. The finest way to customize luxury fashion, the Gucci DIY (Do It Yourself) service has been very close to the heart of Creative Director Alessandro Michele, ever since he introduced a way for women to personalize their Dionysus bags. What followed was men’s tailoring and shoes for both men and women, the idea being to let customers of the House express themselves through the personalization of certain products. With roots in his love of the British punk attitude, Alessandro Michele’s philosophy is that the way you dress is an expression of your personality, and that men and women should feel genuinely free to enjoy self-expression.
A Gucci men's jacket customized with Gucci details and motifs
Ready-to-wear for men
The men’s products available for customization are extensive – all jackets are fully-canvassed, and there are several silhouettes for day and eveningwear for jackets, blazers, tuxedos and coats. You can now choose from a wide range of fabrics and buttons, as well as from a host of monogram lettering options. Key to the process is the selection of linings, and here Gucci is producing lots of bright patterns in silk foulard to choose from – these designs can be used for both jacket linings and trouser waistbands.
With the new Gucci DIY service, get your tuxedos customized as per what's seen on the red carpet
An important part of the DIY initiative is centred around eveningwear, where customized pieces inspired by the red carpet are now available to customers for the first time. To augment the tailoring there are also formal shirts with collar and cuff options, a selection of silk printed shirts, and a number of knitwear styles, which come in 14-guage cashmere and exclusive fine 21-guage merino wool. Symbols and monograms can be embroidered on to knitwear pieces and shirts.
The Gucci logo that you can customize
Gucci DIY is also available for shoes. Dressy mules are available in a variety of materials and colours, and can be personalized with a choice of horsebit (in silver or gold), embossed initials (on the insole), and offer the possibility of adding a tiger’s head patch to the apron of some models (in yellow, green or blue). The loafer is available in many materials and colours, and can be customized with embossed initials on the insole. All the DIY project shoes feature specially designed packaging.
With the aim of the DIY service to encourage you to interpret the Gucci aesthetic in a highly idiosyncratic way, the combination of materials, detailing and decoration on offer ensures that the end result will always evoke the spirit of Alessandro Michele’s vision.
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