Forever Hollywood

In Gucci’s latest eyewear campaign, shine like a Hollywood star from the Golden Age of cinema, with retro style, crystal studded frames that are fun and let you act your own part.

Gucci Eyewear Hollywood Forever 2021

Hollywood is as hot as ever, and Gucci dips into the flamboyant, glamorous Golden Age of Hollywood for its latest eyewear collection and campaign, Hollywood Forever, which features retro style frames studded with crystals.

Gucci Eyewear Hollywood Forever 2021 - still from the campaign

To design this edition of glimmering styles, Gucci’s Creative Director Alessandro Michele took inspiration from the mesmerizing, eclectic spirit of the Hollywood stars of yesteryear, who shined both on and off screen. First launched in 2017, the Hollywood Forever eyewear concept is reinvigorated for 2021 to bring a touch of fabulous vintage glamour to a thoroughly contemporary selection of sunglasses. Mixing retro allure and modern refinement, these frames tell the story of the fun that can be had through acting your own part.

The Gucci Eyewear Hollywood Forever 2021 campaign image

The imagery for the campaign sees our ‘actors’ in colourful tiled bathrooms taking extravagant bubble baths, wearing their Gucci sunglasses. Shot by cult artist, photographer and director Harmony Korine, the mood of the stills and video is playful and fun, the luxurious bubbles and bright tiled walls framing these glamourous and lively vignettes. Perfectly representing Gucci’s vision of creativity and self-expression, the campaign images encourage an attitude of proud freedom: the focus is on personality and character, as is also suggested by the design of the sunglasses.

With the set stripped of all extraneous props, the shapes and decoration of the new collection take centre stage, displaying Gucci’s inventive approach to eyewear design that plays with bold contours and exaggerated volumes in metal and acetate. The cat-eye silhouette is reimagined with sharp corners and spoked edges. A vivid shade of pink enhances a hyper-feminine frame with heart-shaped lenses. The classic round design is revisited with an oversize front, while rectangular frames have an eccentric construction with varying thickness.

The Gucci Eyewear Hollywood Forever campaign

Every style is enriched with glittering crystals that are meticulously applied by hand to capture and reflect Hollywood’s dazzling appeal; in the metal frames, the Gucci script and tiny hearts are engraved on the bridge, further enhancing the design. The gold interlocking G emblem adds further sophistication to what is a bold and lavish aesthetic.

Gucci Eyewear Hollywood Forever 2021 campaign still

Gucci’s Hollywood Forever eyewear campaign credits:
Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photographer/Director: Harmony Korine
Make-Up: Thomas de Kluyver
Hair: Paul Hanlon


Priya Kumari Rana

Lifestyle Insider is a kind of junction point, connecting people with diverse interests that touch on the more luxurious aspects of lifestyle – fashion, design, travel, food and spirits, art, watches and jewellery, cars, yachts, and aviation, and technology. People today don’t fit into boxes and categories. In our individual ways, we are interested in diverse themes, products, and the challenges that face our world today. You will judge how well this effort of mine caters to your passions and proclivities.

Lifestyle Insider is a showcase of all that is beautiful and luxe. Behind every creation, is a designer, chef, entrepreneur, or a design maison. I have delved into my own appreciation for objetsde luxe that I have admired over the years – be it a love of fashion from the world’s top Parisian and Italian fashion maisons and their ’90s muses, or the care that goes into sari and Indian textile collections in my own family. Growing up on four continents, as the daughter of a former Indian Ambassador, I’ve seen a remarkable array of historic places and met a myriad people. My aim is to bring my world view into this website, a curation of what I find particularly stunning, unique, and newsworthy.

It’s an exciting time for brands all over the world. With change comes opportunity. With the global ‘reset’ and uncertainty on many fronts, there is a chance to write a new script. Let’s be those pioneers.

A bit about me:
A luxury and fashion journalist with 25 years of experience in publishing and magazine journalism, I have edited some of India’s top fashion and luxury magazines. I got my BA in Comparative Literature from UC Berkeley, and went on to receive my Master’s in English and French from the University of Strasbourg, France. I have also studied German and Film. I live in Gurugram, India, and look forward to once again exploring our world with a new-found freedom.

Priya Kumari Rana

Founder and Editor

Contact Us

Mail us @