T Monogram campaign for Tory Burch
It’s a trip of a lifetime. Tory Burch LLC celebrates the launch of its new T Monogram campaign, starring Liya Kebede, Lara Mullen, Sherry Shi and Ajok Madel, with a journey across the world. Continuing the success of the brand’s signature T Monogram – a classic pattern inspired by traditional quilting – this new campaign offers a window into the Tory Burch World – the American lifestyle brand launched in 2004. The T Monogram collection goeson an imagined journey to destinations that influenced this iconic design, from Marrakesh, Shanghai and AmaIfito Vahey Forge, the beautiful Pennsylvania countryside where Tory grew up.
The T Monogram campaign shot in Pennsylvania TB T MONOGRAM ICON CAMPAIGN LOOK 1
"Our T Monogram jacquard reminds me of the cross-stitch patterns on Pennsylvania Dutch quilts I loved growing up,” says Tory Burch, Executive Chairman and Chief Creative Officer of Tory Burch LLC and Founder of the Tory Burch Foundation. “All the geometry, handwork and artistry.”
Another look from the T Monogram Icon campaign
The T Monogram honours Tory Burch’s distinctive logo and history. When Tory launched the brand, she created a logo that was a design element: A classic serif T and its mirror image encased in a circle, inspired by thegeometry of Moroccan architecture and interiors by David Hicks. Using digitaI collage and bold colours, the graphic T Monogram campaign reflects the artisanal allure and timelessness of the brand’s logo.
TB T Monogram Perforated Leather Mini Bucket Bag 88617 in Golden Sunset TB T Monogram Jacquard Moon Bag 88168 in Tory Navy
Further building upon this iconic collection, Tory Burch is thrilled to launch the T Monogram Moon for Spring/Summer 2O22. Evoking travel and adventure, the circular shape of a vintage canteen bag has been made for wherever the road leads you. Its structured frame is rounded out with stitched leather trim, a top zipper and protective brass feet on a flat base.
TB T Monogram Contrast Embossed Mini NS Tote 88650 in New Cream-Longan TB T Monogram Contrast Embossed Mini Bucket Bag 88178 in Island Palm-New Cream
Tory Burch collections include multiple categories ranging from footwear and ready-to-wear to handbags and home.There are more than 300 Tory Burch boutiques across North America, Europe, the Middle East, Latin America, Asia and Austra toryburch.com. The brand is dedicated to advancing women’s empowerment and entrepreneurship through the work of the Tory Burch Foundation.
The Tory Burch Summer 2022 campaign was shot all over the world TB T Monogram Contrast Embossed Mini NS Tote 88650 in Golden Sunset-New Cream
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It’s an exciting time for brands all over the world. With change comes opportunity. With the global ‘reset’ and uncertainty on many fronts, there is a chance to write a new script. Let’s be those pioneers.
A bit about me:
A luxury and fashion journalist with 25 years of experience in publishing and magazine journalism, I have edited some of India’s top fashion and luxury magazines. I got my BA in Comparative Literature from UC Berkeley, and went on to receive my Master’s in English and French from the University of Strasbourg, France. I have also studied German and Film. I live in Gurugram, India, and look forward to once again exploring our world with a new-found freedom.
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