Because I’m Happy!

Born deep within Bhārātā, two fragrances designed to give joy, intriguing the senses.

Ananda for Him by Embark

Gone are the days when patience was a virtue. In today's digital world, everyone is hooked to instant gratification. The new generation is obsessed with instant results. In this chase for quick thrills, people fail to make time for themselves. Because of this, nobody is at peace. It is important to make time for internal reflection, as life without peace is meaningless. The perfect fragrance to accompany your internal journey is the newly launched Ananda by Embark.

Introducing ĀNANDĀ for Him & Her from Embark Perfumes, a line of Premium fragrances, designed to evoke your senses and connect you to your inner self. Something that gives you nothing but immense joy! Especially for the modern youth, who stay true to their own selves. People who are confident, adventurous, creative, passionate and stylish.

Ananda for Him, the new fragrance from Embark

ĀNANDĀ for Him:

Ānandā for Him is an uplifting and sensual fragrance. Orange and Mandarin blend seamlessly for a sparkling joyful burst that one feels. The calm of still, deep waters with marine aquatic notes and finishes with the warmth of amber and subtle yet powerful musk that leaves your skin feeling exotic and rich. Key Notes: Top: orange and mandarin. Heart: marine aquatic. Base: amber and musk. Price: INR 3,595 (100 ml EDP).

Ananda for Her by Embark

ĀNANDĀ for Her:

Ānandā for Her is a sensual fragrance for the strong, free woman of today. Mandarin with its sparkling, joyful burst is combined with French lavender that seamlessly enhances sensuality with freshness. Jasmine adds finesse and this is rounded out with the enveloping notes of vanilla along with the strength of sandalwood, all culminating in a fragrance of eternal femininity. Key Notes: Top: mandarin and French lavender. Heart: jasmine. Base: vanilla and sandalwood. Price: INR 3,595 (100 ml EDP).

Embark Perfumes is available on and online on Amazon, Nykaa, Flipkart, Myntra, Ajio, and Jiomart. It’s also available at Shoppers Stop, Lifestyle, Centro by Reliance, Pantaloons, Just In Times, Parcos, Perfume Couture, Big Bazaar, New U.


Priya Kumari Rana

Lifestyle Insider is a kind of junction point, connecting people with diverse interests that touch on the more luxurious aspects of lifestyle – fashion, design, travel, food and spirits, art, watches and jewellery, cars, yachts, and aviation, and technology. People today don’t fit into boxes and categories. In our individual ways, we are interested in diverse themes, products, and the challenges that face our world today. You will judge how well this effort of mine caters to your passions and proclivities.

Lifestyle Insider is a showcase of all that is beautiful and luxe. Behind every creation, is a designer, chef, entrepreneur, or a design maison. I have delved into my own appreciation for objetsde luxe that I have admired over the years – be it a love of fashion from the world’s top Parisian and Italian fashion maisons and their ’90s muses, or the care that goes into sari and Indian textile collections in my own family. Growing up on four continents, as the daughter of a former Indian Ambassador, I’ve seen a remarkable array of historic places and met a myriad people. My aim is to bring my world view into this website, a curation of what I find particularly stunning, unique, and newsworthy.

It’s an exciting time for brands all over the world. With change comes opportunity. With the global ‘reset’ and uncertainty on many fronts, there is a chance to write a new script. Let’s be those pioneers.

A bit about me:
A luxury and fashion journalist with 25 years of experience in publishing and magazine journalism, I have edited some of India’s top fashion and luxury magazines. I got my BA in Comparative Literature from UC Berkeley, and went on to receive my Master’s in English and French from the University of Strasbourg, France. I have also studied German and Film. I live in Gurugram, India, and look forward to once again exploring our world with a new-found freedom.

Priya Kumari Rana

Founder and Editor

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