Virali Modi at Table For Everyone
After two years of being boxed up due to the pandemic, connections and conversations have become more meaningful than ever. Throughout time, the spirit of sharing has always remained, despite physical boundaries. As the world opens its heart to newer experiences, a craving for convivial bonding continues.
Table for Everyone by Black & White Ginger Ale is a manifestation of this new world where the concept of sharing opens up fresh dialogues. Amongst other aspects, it aims to influence discussions that allow people to discover similarities in differences for a richer experience. This unique platform creates new spaces and lays the table for meaningful conversations that forge new or rekindle existing friendships over unique culinary experiences.
Cards For Sharing Film
Leading the way to bring the campaign alive, Black & White Ginger Ale launches a unique game called ‘Cards for Sharing’. The game is a playful yet inclusive device to encourage sharing through a few light-hearted, fun questions and some stimulating topics. It is designed in a way that when the right questions are asked, genuine answers come through unravelling a whole new side of the narrator. The game and concept make sharing easy and exciting, transforming an ordinary table into a more inclusive and democratic, where rich fulfilling dialogues take place. The brand believes that the game can lay out a stage where people can find new connections and reclaim experiences along the way thereby salvaging one’s beliefs to widen their horizons. Further to this belief the brand has brought alive the ‘Table for Everyone’ experience alive across the country with over 1,000 people taking a seat at the table and discovering more about each other with the ‘Cards for Sharing’. The “Table for Everyone” will continue to show up across the country over the next five months with pop-ups in different cities.
The campaign kicked off recently in grand style at Diablo, Delhi, with influencers like Virali Modi and Sandeep Mangwana, along with media friends, who joined in the card game and shared fun, lighthearted moments in a trusted, warm environment, that the brand aims to create with this concept.
Sandeep Mangwana at Table For Everyone
The brand has released two campaign films where people are seen sharing a table with their friends, peers, strangers and so on, reading out the questions from the cards and sharing their unscripted and heartfelt answers. Written and conceptualised by Virtue, the creative agency powered by Vice, the video showcases a diverse plethora of people sharing a table across spectrums of gender, ability, ethnicity and more. With every card played, a new piece of the narrator is unveiled leaving the “table” a little more enriched.
Table For Everyone - delicacies by Diablo, Delhi
“Black & White Ginger Ale is made of sharing over moments of meaningful connections and conversations, moments that it has been activating at the Table for Everyone series across food festivals, restaurants & even at home,” says Shweta Jain, Chief Business Development Officer: Luxury, Reserve & Craft. “We created ‘Cards for Sharing’ game as an enabler of sharing – triggering conversations that let people bring out their own authentic selves and share a diversity of personal experiences and perspectives.”
“The stories we share are what bring us closer to each other,” says Hayden Scott, Senior Creative Director, Virtue, the creative agency powered by Vice. “Why not find a way for people to sit together, share, listen and get to know each other better? So, we created Cards for Sharing a simple card game that encourages conversations and revelations. Black & White, a brand that is quite literally made for sharing was the perfect partner to make this idea come to life with our campaign Table for Everyone.”
Alongside the launch of the game, Black & White Ginger Ale’s Table for Everyone is hosting unique experiences across multiple locations to spread the magic of sharing. The backdrops of which are scenic locations, be it a villa experience at Goa, the Hilltops of Shillong or cruises at Kolkata. Various cohorts will be joining to share their life experiences at these tables.
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It’s an exciting time for brands all over the world. With change comes opportunity. With the global ‘reset’ and uncertainty on many fronts, there is a chance to write a new script. Let’s be those pioneers.
A bit about me:
A luxury and fashion journalist with 25 years of experience in publishing and magazine journalism, I have edited some of India’s top fashion and luxury magazines. I got my BA in Comparative Literature from UC Berkeley, and went on to receive my Master’s in English and French from the University of Strasbourg, France. I have also studied German and Film. I live in Gurugram, India, and look forward to once again exploring our world with a new-found freedom.
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