The BMW Group has just introduced its new brand and corporate identity for online and offline communications in India. The BMW, BMWi and BMW M communication logos have been completely reworked, with a new logo type and new design principles.
In the current challenging market scenario BMW Group India has transformed all facets of its businesses leveraging new age digital technologies to better serve its customers in the comfort of their homes. “BMW has always cherished its relationship with its esteemed customers and has introduced innovative products and value-added services,” says Arlindo Teixeira, acting President, BMW Group India. “The new brand design and logo stands for openness and clarity. It symbolizes the brand’s significance and relevance for mobility and driving pleasure in the future. BMW Group India is geared-up to the challenges and opportunities of digitalisation. We have seamlessly transformed ourselves to better serve our existing and new customers’ needs. With innovative services such as BMW Contactless Experience, BMW Easy Start Plan, BMW Advanced Hygiene Packages and Aftersales service packages we stand true to our promise of offering ‘Sheer Driving Pleasure’ to our customers at all times. Our latest campaign #JustCantWait uses the new logo and reflects our undeterred commitment to bring Joy to our customers.”
According to the company, the new design is an expression of the revised brand identity, which places the customer at the centre of all activities. Pared-down and two-dimensional, it conveys openness and clarity.
Lifestyle Insider is a kind of junction point, connecting people with diverse interests that touch on the more luxurious aspects of lifestyle – fashion, design, travel, food and spirits, art, watches and jewellery, cars, yachts, and aviation, and technology. People today don’t fit into boxes and categories. In our individual ways, we are interested in diverse themes, products, and the challenges that face our world today. You will judge how well this effort of mine caters to your passions and proclivities.
Lifestyle Insider is a showcase of all that is beautiful and luxe. Behind every creation, is a designer, chef, entrepreneur, or a design maison. I have delved into my own appreciation for objetsde luxe that I have admired over the years – be it a love of fashion from the world’s top Parisian and Italian fashion maisons and their ’90s muses, or the care that goes into sari and Indian textile collections in my own family. Growing up on four continents, as the daughter of a former Indian Ambassador, I’ve seen a remarkable array of historic places and met a myriad people. My aim is to bring my world view into this website, a curation of what I find particularly stunning, unique, and newsworthy.
It’s an exciting time for brands all over the world. With change comes opportunity. With the global ‘reset’ and uncertainty on many fronts, there is a chance to write a new script. Let’s be those pioneers.
A bit about me:
A luxury and fashion journalist with 25 years of experience in publishing and magazine journalism, I have edited some of India’s top fashion and luxury magazines. I got my BA in Comparative Literature from UC Berkeley, and went on to receive my Master’s in English and French from the University of Strasbourg, France. I have also studied German and Film. I live in Gurugram, India, and look forward to once again exploring our world with a new-found freedom.
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