Captain Fantastic!

A new version of Rado’s iconic Captain Cook, in high-tech ceramic, pays homage the brand’s spirit of adventure, as well as Bollywood megastar Hrithik Roshan, who stars in a campaign video showing him as a fearless explorer amidst a landscape of volcanos, water, and ice.

The iconic Captain Cook in the new all ceramic edition dedicated to Bollywood superstar Hrithik Roshan

Take off on a new adventure, with Rado and Bollywood megastar Hrithik Roshan, who have come together in the Swiss watchmaker’s high-tech ceramic Hrithik Roshan Special Edition.

The new timepiece is a fresh iteration of Rado’s iconic Captain Cook. Paying homage to vintage Captain Cook look and feel, this 43 mm timepiece features a box-shaped sapphire crystal with a unique ‘bubble’ look, designed for men who want to stand out in style. The tinted black crystal protects a cut-away dial offering fascinating views of Rado’s premium calibre 734 automatic movement with 80-hour power reserve. It’s also water resistant to 30 bar. The antimagnetic NivachronTM hairspring improves reliability by protecting the movement from magnetic fields, and while industry standards require testing in three positions, Rado tests each watch in five different positions, further enhancing its reliable accuracy.

The rugged Hrithik Roshan Captain Cook by Rado

A closer look at the new Hrithik Roshan Special Edition shows the case to be a monobloc construction in matt plasma high-tech ceramic. Framing the dial is a rose gold coloured stainless steel rotating bezel with plasma high-tech ceramic inlay and rose gold coloured lacquered numbers, markers and triangle. Super- LumiNova® highlights on the rose gold coloured hands and applied indexes stand out in strong contrast against the black dial. The case back in brushed titanium presents a tinted black sapphire crystal embellished with the metalized rose gold coloured script: Hrithik Roshan Special Edition. The 43-mm diameter timepiece is held securely on the wrist by a high-tech ceramic three-row bracelet with matt plasma outer links and polished plasma high-tech ceramic middle links. The rugged new Captain Cook is presented in special packaging and accompanied by a Special Edition certificate.

Hrithik Roshan and Rado have worked together for over a decade, and the Bollywood megastar and Rado ambassador is proud of his enduring relationship with the noted Swiss watchmaker. “Rado has become an inseparable part of my personal style and it gives me a great sense of pride to launch a timepiece with the brand that holds a special place in my heart,” says Hrithik Roshan, of the new Captain Cook High Tech Ceramic Special Edition.

The Hrithik Roshan Rado Captain Cook celebrates the spirit of adventure

The renowned Bollywood actor and international celebrity also stars as a fearless adventurer in the Swiss watchmaker’s new campaign video. Hrithik Roshan is first seen at the wheel of an off-road vehicle, with the new Special Edition in full view on his wrist. The landscape is wild and forbidding, a challenge to the adventurer. His journey begins with Hrithik at his desk, writing, making plans for the adventure. We next see him advancing through a stark landscape scarred by the remains of volcanic eruptions. He looks down from a great height on a river of molten lava flowing into the sea. Undeterred, Hrithik the adventurer climbs an icy slope to finally reach his destination. At the top of the world, he is at one with nature. In this immersive journey he embodies the ethos and curiosity of the contemporary voyager, eager to discover and feel with abandon.

The new Rado Hrithik Roshan Special Edition, is designed for the adventurer who wears his watch as an attitude: proud, strong, ready for everything life can bring. Hrithik Roshan and the Rado Captain Cook High-Tech Ceramic are natural partners, true explorers connecting with nature in vintage style.


Priya Kumari Rana

Lifestyle Insider is a kind of junction point, connecting people with diverse interests that touch on the more luxurious aspects of lifestyle – fashion, design, travel, food and spirits, art, watches and jewellery, cars, yachts, and aviation, and technology. People today don’t fit into boxes and categories. In our individual ways, we are interested in diverse themes, products, and the challenges that face our world today. You will judge how well this effort of mine caters to your passions and proclivities.

Lifestyle Insider is a showcase of all that is beautiful and luxe. Behind every creation, is a designer, chef, entrepreneur, or a design maison. I have delved into my own appreciation for objetsde luxe that I have admired over the years – be it a love of fashion from the world’s top Parisian and Italian fashion maisons and their ’90s muses, or the care that goes into sari and Indian textile collections in my own family. Growing up on four continents, as the daughter of a former Indian Ambassador, I’ve seen a remarkable array of historic places and met a myriad people. My aim is to bring my world view into this website, a curation of what I find particularly stunning, unique, and newsworthy.

It’s an exciting time for brands all over the world. With change comes opportunity. With the global ‘reset’ and uncertainty on many fronts, there is a chance to write a new script. Let’s be those pioneers.

A bit about me:
A luxury and fashion journalist with 25 years of experience in publishing and magazine journalism, I have edited some of India’s top fashion and luxury magazines. I got my BA in Comparative Literature from UC Berkeley, and went on to receive my Master’s in English and French from the University of Strasbourg, France. I have also studied German and Film. I live in Gurugram, India, and look forward to once again exploring our world with a new-found freedom.

Priya Kumari Rana

Founder and Editor

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