Unforgettable Denim

Diesel crafts a brand new story for the history-making season of Fall 2020, where memories and happy reflections serve as a panacea for this rather epic year.

Diesel's Unforgettable Denim Fall 2020 campaign recalls memories of what didn't happen this year, like the Andes Hiking Trip

Denim is something that always gets better with experience, a wearable record of one’s life and times. Fashion maison Diesel’s Fall 2020 campaign, is rooted in one of denim’s key, longstanding elements: memory. The pen marks on the pocket? Doodles during a long flight to a faraway location… A scrape at the hem? Collect these moments no matter what; not even 2020 can cancel a great pair of jeans.

Diesel's Unforgettable Denim Fall 2020 campaign commemorates all the things you didn't do this year

In what has been a generation-defining year, Diesel invites people – the world over – to celebrate the beautiful memories made in lieu of the plans that had to be put on hold and wear these unexpected highlights with pride. For all the trips, events, parties, plans, ceremonies that could not take place in 2020, we are finding the opportunity to tell the surprise stories, the connections that were made, the fun that was had, and the positive silver linings.

The intention is to commemorate what we could not do and the memory-making moments that ensued in the absence of those plans. A birthday party called off? Celebrate it by remembering it. A surf trip postponed? Create a keepsake for what might have been and use it as inspiration to plan for a later date – always with your favourite, unforgettable denim.

Diesel's Unforgettable Denim Fall 2020 campaign celebrates memories like no other denim

Diesel will also be partnering with different cancelled events, like the Untold Festival, one of the most renowned music festivals in the world, to create a series of limited-edition denim trousers called the 2020 Fallen Edition.

Diesel’s AW20 collection is at your nearest stores (with home shopping and distance selling facilities) as well as on ecommerce platform Tata CLiQ.


Priya Kumari Rana

Lifestyle Insider is a kind of junction point, connecting people with diverse interests that touch on the more luxurious aspects of lifestyle – fashion, design, travel, food and spirits, art, watches and jewellery, cars, yachts, and aviation, and technology. People today don’t fit into boxes and categories. In our individual ways, we are interested in diverse themes, products, and the challenges that face our world today. You will judge how well this effort of mine caters to your passions and proclivities.

Lifestyle Insider is a showcase of all that is beautiful and luxe. Behind every creation, is a designer, chef, entrepreneur, or a design maison. I have delved into my own appreciation for objetsde luxe that I have admired over the years – be it a love of fashion from the world’s top Parisian and Italian fashion maisons and their ’90s muses, or the care that goes into sari and Indian textile collections in my own family. Growing up on four continents, as the daughter of a former Indian Ambassador, I’ve seen a remarkable array of historic places and met a myriad people. My aim is to bring my world view into this website, a curation of what I find particularly stunning, unique, and newsworthy.

It’s an exciting time for brands all over the world. With change comes opportunity. With the global ‘reset’ and uncertainty on many fronts, there is a chance to write a new script. Let’s be those pioneers.

A bit about me:
A luxury and fashion journalist with 25 years of experience in publishing and magazine journalism, I have edited some of India’s top fashion and luxury magazines. I got my BA in Comparative Literature from UC Berkeley, and went on to receive my Master’s in English and French from the University of Strasbourg, France. I have also studied German and Film. I live in Gurugram, India, and look forward to once again exploring our world with a new-found freedom.

Priya Kumari Rana

Founder and Editor

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