Beyhive, listen up; it’s yet another fashion drop by the Queen. And if you love elevated sportswear and athletic wear as much as we do, you’re in for a treat – with body hugging mesh tights, track suits, jackets, and more. But make sure you snap up your faves today (as the Drip 1 collection sold out almost within minutes of launching).
Much like her first Drip 1 collection, the adidas x Ivy Park Drip 2.2 campaign by iconic chanteuse Beyoncé celebrates the individual ways we all “Find Our Park”. She creates a story reflecting a colourful collection that showcases the inner beauty, strength, resilience and energy of creative people from all walks of life. These individuals have navigated through unchartered territories to “find their park”, as she announces in the campaign video.adidas & Beyonce's adidas X IVY PARK Drip 2.2 (b)
adidas x Ivy Park pushes the boundaries of traditional performance wear to deliver a collection that is effortlessly functional, relentlessly stylish, and always inclusive, just as Queen Bey envisages it. The fully gender-neutral Drip 2.2 Black Pack collection includes everything the wearer needs to own the Gym to Life transition and utilizes Unite Fit as the new standard of inclusive and genderless sizing. For accessories, a selection of belts, socks, and hats, alongside functional belt bags, fanny packs and a duffle bag compliment the utility and versatility of the apparel collection.
Ivy Park expands its footwear offerings with three new styles including updated colourways of the Ivy Park Ultra Boost, Super Sleek 72 and Forum Mid. The footwear reinterprets classic adidas silhouettes and incorporates innovative lacing and hook systems, allowing the wearer to clip the shoes to a gym bag.adidas & Beyonce's adidas X IVY PARK Drip 2.2 (d)
adidas x Ivy Park combines Beyoncé’s love of athleticism and fashion with adidas’ performance and innovation to push the boundaries of athletic wear and inspire anyone who understands that beauty is more than physical appearance. True beauty is in the health of our minds, hearts and bodies, and expresses itself through inclusivity, love, laughter, action, and joy.adidas & Beyonce's adidas X IVY PARK Drip 2.2 (e)
The adidas X IVY PARK Drip 2.2 collection launches online on shop.adidas.co.in on 18th November 2020 and in stores on 19th November 2020.
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It’s an exciting time for brands all over the world. With change comes opportunity. With the global ‘reset’ and uncertainty on many fronts, there is a chance to write a new script. Let’s be those pioneers.
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A luxury and fashion journalist with 25 years of experience in publishing and magazine journalism, I have edited some of India’s top fashion and luxury magazines. I got my BA in Comparative Literature from UC Berkeley, and went on to receive my Master’s in English and French from the University of Strasbourg, France. I have also studied German and Film. I live in Gurugram, India, and look forward to once again exploring our world with a new-found freedom.
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