Swift & Sporty

With its discerning growl, the striking new 5-seater Audi RS 7 Sportback has a powerful new wide-body design and 4.0 L twin-turbo TFSI petrol engine that can go from 0 to 100 km/h in a super swift 3.6 seconds. We discover some of its incredible features.

Lifestyle Insider The all new Audi RS 7 Sportback

German luxury car manufacturer Audi has launched the all-new Audi RS 7 Sportback in India. The Audi RS 7 Sportback is now available as a wide-bodied five-seater and demonstrates improved performance along with enhanced efficiency delivered by a mild hybrid system. Highly customizable, the Audi RS 7 Sportback is priced from INR 1.94 Crore. Customer deliveries start in August 2020.

“We are thrilled to launch the new Audi RS 7 Sportback in India – a car that is striking, powerful and is a technological masterpiece,” says Balbir Singh Dhillon, Head of Audi India. “The V8 twin-turbo 4.0L TFSI petrol heart propels the car to 100kph in a super quick 3.6 seconds. Our legendary quattro all-wheel drive system means you can make the most of the 600hp. I personally love the way the RS 7 sounds and I can’t wait for owners and enthusiasts to experience and hear its V8 growl.”

Sculpted to perfection, the Audi RS 7 Sportback grabs attention wherever it goes. Its broad shoulders and distinctive roofline lend the Audi RS 7 Sportback an athletic stance. With 53.34 cm wheels and RS-specific details such as the oval exhaust pipes and the powered rear spoiler, its visual appeal is greatly enhanced. The new Audi RS 7 Sportback is a technological masterpiece on the inside as well. The driver is at the centre of the action with RS displays for the virtual cockpit (with details of tyre pressure, torque, performance, oil temperature, boost pressure, lap times, acceleration, and G-forces), and a flat-bottomed fully perforated RS Sport leather steering wheel with new large RS aluminium shift paddles, with Audi drive select RS1 and RS2 modes.

Lifestyle Insider The Audi RS 7 Sportback has an all wheel drive system

Offered with five seats for the first time, the Audi RS 7 Sportback brings a new dimension of practicality. Customers can personalize their Audi RS 7 Sportback from a wide menu of trim and equipment options. “With the Audi RS 7 Sportback our customers can experience the most dynamic side of Audi,” says Balbir Singh Dhillon. “As a brand, we are focused on bringing exciting products for our customers, and I am happy to share that the all-new Audi RS 7 Sportback isn’t the only RS model scheduled for 2020.”

The all-new Audi RS 7 Sportback can hit 100kph in a breathtaking 3.6 seconds. Under the hood is a V8 twin-turbo: 4.0L TFSI petrol heart that produces a whopping 600 hp and 800 Nm of torque. At the same time, a 48V mild-hybrid system and cylinder on demand (COD) technology allows the best efficiency. RS adaptive air suspension is standard and Audi’s legendary quattro system is always at hand to provide traction in all conditions. The top speed electronically limited to 250 km/h; this can be increased to 280 km/h with the optional dynamic package and to 305 km/h with the RS dynamic plus package.

Features include LED headlamps with dynamic indicators as standard and HD Matrix LED headlamps (with laser lights available optionally); a standard rear view camera with optionally available surround view cameras; a standard B&O Sound System features a 3D front surround system and 16 speakers with a 705 W output. (B&O Advanced Surround System with 3D sound in the front and rear from 19 speakers and 1820 W output is optional).

Lifestyle Insider The new Audi RS 7 Sportback can go from 0 to 100 km in 3.6 seconds

Choose from 13 standard exterior paint finishes, including the two RS-specific shades of Nardo Grey and Sebring Black, crystal effect, as well as 5 available Matte Effect paint finishes as an additional extra. (Matte Aluminium, Black, or Carbon package available for flaps, blades, sill inlays, window slot trims, and the rear diffuser clip.) The 53.34 cm 10-spoke star design wheels are standard; 55.88 cm rims available as an optional extra with different finishes. The RS sport seats are upholstered with black pearl Nappa leather or RS Sport Seats covered with Valcona leather available as options.

The all-new Audi RS 7 Sportback combines exclusivity, customization and personalization. Audi India offers an Augmented Reality experience, a first of its kind. You can visit www.audi.in and use the 360° Product Visualizer to check out all the latest features and customization options.

You can also book the Audi RS 7 Sportback online (www.audi.in) from the comfort of their home or head to their nearest Audi India dealership. Additionally, all customization and personalization needs can be catered to by any Audi India dealership. Audi India’s dealerships and workshops are sanitized twice a day with safety measures rolled out across processes.


Priya Kumari Rana

Lifestyle Insider is a kind of junction point, connecting people with diverse interests that touch on the more luxurious aspects of lifestyle – fashion, design, travel, food and spirits, art, watches and jewellery, cars, yachts, and aviation, and technology. People today don’t fit into boxes and categories. In our individual ways, we are interested in diverse themes, products, and the challenges that face our world today. You will judge how well this effort of mine caters to your passions and proclivities.

Lifestyle Insider is a showcase of all that is beautiful and luxe. Behind every creation, is a designer, chef, entrepreneur, or a design maison. I have delved into my own appreciation for objetsde luxe that I have admired over the years – be it a love of fashion from the world’s top Parisian and Italian fashion maisons and their ’90s muses, or the care that goes into sari and Indian textile collections in my own family. Growing up on four continents, as the daughter of a former Indian Ambassador, I’ve seen a remarkable array of historic places and met a myriad people. My aim is to bring my world view into this website, a curation of what I find particularly stunning, unique, and newsworthy.

It’s an exciting time for brands all over the world. With change comes opportunity. With the global ‘reset’ and uncertainty on many fronts, there is a chance to write a new script. Let’s be those pioneers.

A bit about me:
A luxury and fashion journalist with 25 years of experience in publishing and magazine journalism, I have edited some of India’s top fashion and luxury magazines. I got my BA in Comparative Literature from UC Berkeley, and went on to receive my Master’s in English and French from the University of Strasbourg, France. I have also studied German and Film. I live in Gurugram, India, and look forward to once again exploring our world with a new-found freedom.

Priya Kumari Rana

Founder and Editor

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