A Game of Illusions

The Fendi Men’s Fall/Winter 2021-22 campaign is a cinematic 3D slideshow set inside what resembles its Rome headquarters, with high-energy workwear pieces in colours that span the spectral gamut, in a variety of textures, and miniature versions of the ubiquitous Fendi accessory.

FENDI Men's FW21-22 Campaign

The Fendi Men’s Fall/Winter 2021-22 advertising campaign, directed by the Italian artist Nico Vascellari, takes off from where the Fendi Men’s show in January took place in Milan. It’s a cinematic slideshow that portrays the collection designed by the Artistic Director of Fendi Accessories and Menswear, Silvia Venturini Fendi, as an optimistic adventure framed within a game of illusions.

FENDI Men's FW21-22 Advertising Campaign video

Beginning with a “Hello, it’s Silvia calling” and with slides moving to an upbeat tempo in a sequence entitled “What is normal today?”, it’s all about high-energy, multi-functional workwear pieces accessorized with some of Fendi’s classics, and a time of hope, set inside what looks like the Palazzo Della Civilta Italiana, its Rome headquarters. In a metaphysical set, the new advertising campaign plays with the signature looks of the collection, a broad spectrum of menswear classics twisted with Fendi playfulness, as the slides go from room to room, with the arched windows of the Palazzo referencing its Roman heritage. The result is an unabashed celebration of colour and light, emerging from darkness into full Technicolor.

The palette sees saffron, orange, fuchsia, cobalt, and periwinkle colour-blocked against black, camel, and charcoal, as linings, inlays and slashed seams flash with contrasting textures and shades. Throughout the collection, multifunctionality and form unite in reversible workwear and relaxed outerwear silhouettes. Diagonal quilting inflates all manner of silk jacquard separates from a shawl collar lounge coat to pullovers, shirt jackets, and bermuda shorts in a luxuriant expression of cocooning comfort. The season’s cosmic spirit is further emphasized by a series of psychedelic and multicolour artworks realized in collaboration with the multidisciplinary artist and performer Noel Fielding, including an abstract version of the Fendi logo in his signature stream-of-consciousness scribble art.

The FENDI Men's FW21-22 Advertising Campaign

The accessories featured in the campaign range from the Maison’s icons Peekaboo ISeeU in Cuoio Romano leather – including a black mini version featuring Noel Fielding’s graphic art – and Baguette in nylon and precious FF logo mink variants. A crossbody pouch in a miniature luggage style reprises an embossed stripe FF monogram leather, completing the selection along with a total black version of the Fendi Pack backpack. In ultra-classic menswear tones, FF logo buckle loafers and the Fendi Flow sneakers continue the collection’s indoor-outdoor concept.

The Fendi Men’s Fall/Winter 2021-22 advertising campaign, comprising five single and double-page visuals, including specific ones for the new Eyewear Collection – featuring the Fendi Technicolor sunglasses – and Fendi Timepieces Collection – with the Selleria GMT watch – will break in worldwide magazines in July 2021.

CREDITS:
Artistic Director: Silvia Venturini Fendi
Creative Director: Nico Vascellari
Model: Wang Chenming Rebel
Model: Craig Shimirimana
Model: Jeremy Cox
Stylist: Julian Ganio
Location: Rome

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Priya Kumari Rana

Lifestyle Insider is a kind of junction point, connecting people with diverse interests that touch on the more luxurious aspects of lifestyle – fashion, design, travel, food and spirits, art, watches and jewellery, cars, yachts, and aviation, and technology. People today don’t fit into boxes and categories. In our individual ways, we are interested in diverse themes, products, and the challenges that face our world today. You will judge how well this effort of mine caters to your passions and proclivities.

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Priya Kumari Rana

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