Reveal Yourself!

With its new Personalisation Service, Fendi lets adherents affix a special initialized tag on a range of products from its Prefall 2020 collection – from crossbodies, and sneakers to RTW pieces.

Fendi Personalisation Service affixes an initialized tag on one's Fendi ID bag

Fendi has launched a new personalization project on the occasion of the arrival in store of the Fendi Prefall 2020 Collection. The Roman Maison now offers the possibility to personalize a selection of Fendi products from the new collection on and in selected stores worldwide, combining its excellent materials and extraordinary creativity with its customers’ utmost desire for luxury and exclusivity.

Fendi Personalisation Service with the Fendi ID bag and RTW

The Fendi Personalisation Service allows clients to choose among items such as the Fendi ID crossbody gusset bag, the Fendi Rise sneakers and a range of Ready-To-Wear pieces, to be personalized by adding their own initials, up to a maximum of three letters.

Fendi Personalisation Service with a tag on a Fendi ID bag

A metallic tag adds a customized touch to the shoulder strap of the Fendi ID bag – crafted in a sophisticated and extremely soft leather, featuring a sinuous and curved version of the classic Baguette metallic buckle – and is available in three colour combinations: black or burgundy with beige internal lining and camel with light blue internal lining.

Fendi Personalisation Service on Fendi Rise sneakers

Completing the offer, the Fendi Rise sneakers – characterized by a distinctive upper fully embossed in an FF logo pattern, and a 35 mm super lightweight platform sole – are available in white, black, and pink.

Fendi Personalisation Service on Fendi Rise sneakers which come in three colours

The Fendi Personalisation Service is available on in Europe, Middle East, Canada, Japan, Hong Kong and Australia, along with selected retail stores worldwide.


Priya Kumari Rana

Lifestyle Insider is a kind of junction point, connecting people with diverse interests that touch on the more luxurious aspects of lifestyle – fashion, design, travel, food and spirits, art, watches and jewellery, cars, yachts, and aviation, and technology. People today don’t fit into boxes and categories. In our individual ways, we are interested in diverse themes, products, and the challenges that face our world today. You will judge how well this effort of mine caters to your passions and proclivities.

Lifestyle Insider is a showcase of all that is beautiful and luxe. Behind every creation, is a designer, chef, entrepreneur, or a design maison. I have delved into my own appreciation for objetsde luxe that I have admired over the years – be it a love of fashion from the world’s top Parisian and Italian fashion maisons and their ’90s muses, or the care that goes into sari and Indian textile collections in my own family. Growing up on four continents, as the daughter of a former Indian Ambassador, I’ve seen a remarkable array of historic places and met a myriad people. My aim is to bring my world view into this website, a curation of what I find particularly stunning, unique, and newsworthy.

It’s an exciting time for brands all over the world. With change comes opportunity. With the global ‘reset’ and uncertainty on many fronts, there is a chance to write a new script. Let’s be those pioneers.

A bit about me:
A luxury and fashion journalist with 25 years of experience in publishing and magazine journalism, I have edited some of India’s top fashion and luxury magazines. I got my BA in Comparative Literature from UC Berkeley, and went on to receive my Master’s in English and French from the University of Strasbourg, France. I have also studied German and Film. I live in Gurugram, India, and look forward to once again exploring our world with a new-found freedom.

Priya Kumari Rana

Founder and Editor

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