The X Factor

Tiffany & Co. puts a bold new spin to its 26 year old Atlas® collection, with the launch of Atlas X – with its power angles, sharp silhouettes, and Roman numerals, that state a graphic simplicity.

The stunning new Atlas X collection by Tiffany & Co

Tiffany & Co. has announced the debut of Atlas X – a bolder, more modern update to the iconic Atlas® collection. Inspired by the Roman numerals on the iconic clock at the Tiffany Fifth Avenue flagship store and evolving the original Atlas® designs that launched in 1995, the Atlas X collection is about making your mark in time.

Atlas® X Earrings in 18k Rose Gold

Powerful angles, clean lines and statement silhouettes are united with graphic simplicity.Craftedfrom18 k gold, sterling silver and pave? diamonds, the Roman numeral motif is a constant reminder to take time into your own hands and treasure what matters most.

Atlas® X Closed Circle Pendant in Rose Gold with Pave? Diamonds Atlas® X Closed Narrow Hinged Bangle in 18k Gold

There are three different motifs within Atlas X: Closed, X and Open. In the Closed and Open styles, knife-edge profiles – a code of Tiffany’s since the introduction of the Tiffany® Setting engagement ring in 1886 – are pushed to a magnified scale for a bold, visual impact.

Atlas®X Closed Wide Hinged Bangle in Rose Gold with Pave? Diamonds

Incised Roman numerals create sharp reflections and shadows that emphasize strong silhouettes. The X styles feature crisscrossing elements that reinforce the collection ethos in a modern way on earrings, pendants and more.

Atlas®X Closed Wide Ring in Rose Gold with Pave? Diamonds Atlas®X Pendant in Rose Gold

Within the range of Closed, Open and X styles, there are designs with diamond accents that sparkle with intense radiance. The Atlas X wide bangle and ring feature pave? diamonds that are set in a honeycomb pattern that maximizes the appearance of the stones and limits the presence of metal between them.

Bracelets and rings from the Atlas X collection from Tiffany and Co

Juxtaposing closed and open forms in a myriad of textures, robust angles and modern proportions, Atlas X offers numerous combinations for stacking, mixing, and matching, and endless options for style versatility.

The Atlas X collection from Tiffany and Co


Priya Kumari Rana

Lifestyle Insider is a kind of junction point, connecting people with diverse interests that touch on the more luxurious aspects of lifestyle – fashion, design, travel, food and spirits, art, watches and jewellery, cars, yachts, and aviation, and technology. People today don’t fit into boxes and categories. In our individual ways, we are interested in diverse themes, products, and the challenges that face our world today. You will judge how well this effort of mine caters to your passions and proclivities.

Lifestyle Insider is a showcase of all that is beautiful and luxe. Behind every creation, is a designer, chef, entrepreneur, or a design maison. I have delved into my own appreciation for objetsde luxe that I have admired over the years – be it a love of fashion from the world’s top Parisian and Italian fashion maisons and their ’90s muses, or the care that goes into sari and Indian textile collections in my own family. Growing up on four continents, as the daughter of a former Indian Ambassador, I’ve seen a remarkable array of historic places and met a myriad people. My aim is to bring my world view into this website, a curation of what I find particularly stunning, unique, and newsworthy.

It’s an exciting time for brands all over the world. With change comes opportunity. With the global ‘reset’ and uncertainty on many fronts, there is a chance to write a new script. Let’s be those pioneers.

A bit about me:
A luxury and fashion journalist with 25 years of experience in publishing and magazine journalism, I have edited some of India’s top fashion and luxury magazines. I got my BA in Comparative Literature from UC Berkeley, and went on to receive my Master’s in English and French from the University of Strasbourg, France. I have also studied German and Film. I live in Gurugram, India, and look forward to once again exploring our world with a new-found freedom.

Priya Kumari Rana

Founder and Editor

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