Tiffany's engagement rings and the iconic blue boxes
We too, can now have an Audrey Hepburn-esque moment at a much-loved Tiffany & Co. store – this time from the comfort of our home! Iconic New York jeweller Tiffany & Co., in partnership with Reliance Group, announce the launch of its Indian ecommerce site, tiffany.co.in, delivering a seamless omni-channel experience to customers all over India.
Tiffany's Atlas collection
The site features a full range of Tiffany’s iconic collections, from unique gemstones to superlative diamonds, showcasing an exquisite array of finely crafted jewellery. Collections available include Tiffany T, Tiffany HardWear, Tiffany Victoria, Tiffany True, as well as the contemporary Home & Accessories range.
T1 diamond encrusted bracelet from Tiffany's
The launch of the website also showcases the Tiffany T1 collection – a reimagining of the Tiffany T collection celebrating the iconic “T” motif – featured in the brand’s jewellery designs since the 1980s.
Engagement rings from the world-famous Tiffany and Co in New York
The website offers a number of services ranging from booking diamond consultations with in-house experts, in-store private appointments, availing the services of personal shoppers to help choose the perfect gift, wish-listing favorite products, complimentary shipping services to all cities, providing a truly unforgettable shopping experience.
Tiffany & Co. Beyonce and Jay-Z-BTS Image
Recently, Tiffany & Co. debuted the “ABOUT LOVE” campaign film starring powerhouse couple Beyoncé and JAY-Z. The film by acclaimed director Emmanuel Adjei features a highly anticipated musical performance of the classic song “Moon River.” Made famous in the 1961 film Breakfast at Tiffany’s, the iconic tune is reimagined with vocals by Beyoncé and captured by JAY-Z on a Super 8 camera.
The Tiffany Yellow Diamond
Throughout the campaign film, Beyoncé wears an assortment of incredible diamond-intensive pieces, including the Tiffany Diamond. The Tiffany Yellow Diamond is considered among the most important gemstone discoveries of the 19th century – the largest yellow diamond every discovered - and symbolizes the brand’s rich heritage. House icons including designs from Jean Schlumberger and the Tiffany T collection are also featured in the campaign film. Most notably, JAY-Z wears Jean Schlumberger’s legendary Bird on a Rock brooch that Tiffany artisans reimagined as a pair of one-of-a-kind cuff links. Jean Schlumberger was best known for dressing high society’s elite in the 1960s and ’70s; it is appropriate that his unmistakable designs live out his legacy on one of today’s greatest creative forces.
Tiffany True engagement rings
Representing the jeweller synonymous with diamonds and love since it was founded in 1837 by Charles Tiffany, tiffany.co.in showcases the Love and Engagement section with a wealth of information to help lead users to the perfect ring. Features include videos and detailed information highlighting Tiffany’s superlative quality standards. Also highlighted is Tiffany & Co’s longstanding commitment to sustainability and responsible sourcing through the Diamond Craftsmanship Journey program. Tiffany has taken an unprecedented step in diamond traceability by sharing the full craftsmanship journey of its newly sourced, individually registered diamonds (0.18 carats or larger). Disclosing the country where each stone is crafted and set in jewellery marks an industry first. This follows the 2019 announcement that Tiffany would become the first global luxury jeweller to provide the provenance (region or countries of origin) of its individually registered diamonds.
Tiffany.co.in offers a window to the world of Tiffany, promising an online shopping experience as enjoyable as you would find in store.
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It’s an exciting time for brands all over the world. With change comes opportunity. With the global ‘reset’ and uncertainty on many fronts, there is a chance to write a new script. Let’s be those pioneers.
A bit about me:
A luxury and fashion journalist with 25 years of experience in publishing and magazine journalism, I have edited some of India’s top fashion and luxury magazines. I got my BA in Comparative Literature from UC Berkeley, and went on to receive my Master’s in English and French from the University of Strasbourg, France. I have also studied German and Film. I live in Gurugram, India, and look forward to once again exploring our world with a new-found freedom.
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