In the Valley of Flowers

Heritage luxury maison Satya Paul’s new collection Valley of Flowers is a bohemian collage of ready to wear, sarees, and accessories harking back to a carefree, happy era, with bold colours, large prints, and eclectic motifs, perfect for the party season.

Lifestyle Insider Satya Paul's Valley of Flowers collection (a)

One of India’s first luxury maisons (it was founded in 1985), Satya Paul has just launched its new collection – Valley of Flowers. With references of meadows in the valley, where wildflowers roam, the designers at Satya Paul sought inspiration out of the city and into the wild. With looks harking back to music album covers of 60s-era icons such as Bob Dylan, Rolling Stones, Jimi Hendrix , Robert Plant, and Henry Darger, there are collages that bring to life the wilfully lost hippie communes in the mountains. The collection reimagines outspoken motifs, bold colours, and big prints reminiscent of the era into the present world.

Lifestyle Insider Satya Paul's Valley of Flowers (b)

One can choose from an array of designs from ready to wear, sarees, bags, and scarfs. Signature print sarees (Satya Paul’s forte) with 3D embroidery and hand-woven interpretation, reversible kimonos, tailored pantsuits, pleated tunics, evening capes, tie-up bow tops and dresses in floral patchwork with hand-stitched details in a boho style, keep your imagination flowing. Pair your Satya Paul piece with belts, stoles, boots to keep it playful and bold.

Lifestyle Insider Satya Paul's Valley of Flowers collection (c)

There are also silk, wool, and pure cashmere scarfs with an antivirus finish, handcrafted leather bags in solid hues with 3D embroidery. These items accent this collection with utilitarian elegance and an inherent sense of fun, elevating everyday items into glamorous tools.

Lifestyle Insider Satya Paul's Valley of Flowers collection (d)

The collection caters to the needs of the modern-day woman who is not just free-spirited in her heart but embraces it in her everyday attitude as well and is proud to wear her fearless attitude on her sleeve. A new vision to the brand celebrates its luxury with a wink.

Lifestyle Insider Satya Paul's Valley of Flowers collection (e) Lifestyle Insider An accessory from Satya Paul's Valley of Flowers collection (f) Lifestyle Insider Satya Paul's Valley of Flowers collection (g)


Priya Kumari Rana

Lifestyle Insider is a kind of junction point, connecting people with diverse interests that touch on the more luxurious aspects of lifestyle – fashion, design, travel, food and spirits, art, watches and jewellery, cars, yachts, and aviation, and technology. People today don’t fit into boxes and categories. In our individual ways, we are interested in diverse themes, products, and the challenges that face our world today. You will judge how well this effort of mine caters to your passions and proclivities.

Lifestyle Insider is a showcase of all that is beautiful and luxe. Behind every creation, is a designer, chef, entrepreneur, or a design maison. I have delved into my own appreciation for objetsde luxe that I have admired over the years – be it a love of fashion from the world’s top Parisian and Italian fashion maisons and their ’90s muses, or the care that goes into sari and Indian textile collections in my own family. Growing up on four continents, as the daughter of a former Indian Ambassador, I’ve seen a remarkable array of historic places and met a myriad people. My aim is to bring my world view into this website, a curation of what I find particularly stunning, unique, and newsworthy.

It’s an exciting time for brands all over the world. With change comes opportunity. With the global ‘reset’ and uncertainty on many fronts, there is a chance to write a new script. Let’s be those pioneers.

A bit about me:
A luxury and fashion journalist with 25 years of experience in publishing and magazine journalism, I have edited some of India’s top fashion and luxury magazines. I got my BA in Comparative Literature from UC Berkeley, and went on to receive my Master’s in English and French from the University of Strasbourg, France. I have also studied German and Film. I live in Gurugram, India, and look forward to once again exploring our world with a new-found freedom.

Priya Kumari Rana

Founder and Editor

Contact Us

Mail us @