Global two-wheeler and three-wheeler manufacturer TVS Motor Company (part of the US$ 8.5 billion TVS Group), has just launched the TVS NTORQ 125 SuperSquad Edition inspired by Marvel’s Avengers. The Company has associated with Disney India’s consumer products business to introduce a special SuperSquad edition of TVS NTORQ 125 – India’s first Bluetooth connected scooter with RT-Fi technology, inspired by the iconic Marvel Super Heroes.
In 2018, TVS NTORQ 125 was launched as India’s first Bluetooth connected scooter and has since secured its place like no other, by offering unparalleled style, superior racing-inspired performance, and first-of-its-kind technology. The brand has become synonymous with innovation. In the past year, TVS NTORQ 125 has also introduced Race Tuned Fuel Injection across its portfolio. It continues to evolve and seeks to delight its new-generation customers – Gen Z. For the Gen Z, the Marvel Universe is a strong affinity area. TVS NTORQ 125 breaks new ground with the launch of the SuperSquad Edition inspired by Marvel’s Avengers.The TVS Stealth Black SuperSquad
The SuperSquad Edition will comprise three new offerings, namely Invincible Red, Stealth Black, and Combat Blue inspired by Iron Man, Black Panther, and Captain America respectively. The edition brings forth finer nuances associated with each Marvel Super Hero through product design. To further delight the enthusiasts, the fitting campaign tagline for the edition is ‘Play Smart. Play Epic’.
“We are excited to launch the TVS NTORQ 125 SuperSquad Edition inspired by Marvel’s Avengers,” says Aniruddha Haldar, Vice President (Marketing), Commuter Motorcycles, Scooters and Corporate Brand, TVS Motor Company. “With this association, our common Gen Z consumers can ‘Play Smart. Play Epic’. We have all had our favourite Super Hero, with whom we relate. We find ways to celebrate this relationship. The TVS NTORQ 125 SuperSquad Edition, gives new expression to this ageless fascination. The initial feedback has been nothing short of epic. We are sure that this too will be a blockbuster!”
The SuperSquad logo and the iconic Avenger’s ‘A’ are prominently placed on the front panel, leg shield, and below the speedometer.TVS Stealth Black SuperSquad
Inspired by Black Panther, this edition packs in jet-black colour along with hues of purple. The scooter sports elements from the Black Panther suit as a large part of the decals. For enthusiasts, it packs more surprises with the signature salute Wakanda Forever and the inclusion of the number 66 (1966), denoting the year when the character was introduced in the Marvel Universe.TVS Invincible Red SuperSquad
Inspired by Iron Man, the decals replicate his Red and Gold suit, giving it a stellar look. The Iron Man helmet is embossed on the leg shield, while the arc reactor finds its way to both panels. Enthusiasts will be delighted with the Mark XXIX encryption on both panels which signifies Fiddler, Iron Man’s 29th suit, along with the number 63 (1963) indicating the year when the character was introduced in the Marvel Universe.TVS Combat Blue SuperSquad
Inspired by Captain America, the scooter gets the blue, white, and red colours associated with the First Avenger. True to character, it sports the number 41 (1941), the year when Captain America was introduced in the Marvel Universe. The shield is at the front of the scooter and the edition flaunts Super Soldier on both panels with pride.
The TVS Connect App of the SuperSquad Edition is powered by SmartXonnect* and will come with customized UI, inspired by the characters. The app opens with the silhouette of the respective characters, and then important elements such as Captain America’s shield, Iron Man’s suit, and Black Panther’s eyes along with the character crest are consistent across the app interface. Each app screen is crafted with a unique character trait of the selected Super Hero, making it a complete Marvel experience.
TVS NTORQ 125 SuperSquad Edition is priced at INR 77,865 (ex-showroom, Delhi).
Lifestyle Insider is a kind of junction point, connecting people with diverse interests that touch on the more luxurious aspects of lifestyle – fashion, design, travel, food and spirits, art, watches and jewellery, cars, yachts, and aviation, and technology. People today don’t fit into boxes and categories. In our individual ways, we are interested in diverse themes, products, and the challenges that face our world today. You will judge how well this effort of mine caters to your passions and proclivities.
Lifestyle Insider is a showcase of all that is beautiful and luxe. Behind every creation, is a designer, chef, entrepreneur, or a design maison. I have delved into my own appreciation for objetsde luxe that I have admired over the years – be it a love of fashion from the world’s top Parisian and Italian fashion maisons and their ’90s muses, or the care that goes into sari and Indian textile collections in my own family. Growing up on four continents, as the daughter of a former Indian Ambassador, I’ve seen a remarkable array of historic places and met a myriad people. My aim is to bring my world view into this website, a curation of what I find particularly stunning, unique, and newsworthy.
It’s an exciting time for brands all over the world. With change comes opportunity. With the global ‘reset’ and uncertainty on many fronts, there is a chance to write a new script. Let’s be those pioneers.
A bit about me:
A luxury and fashion journalist with 25 years of experience in publishing and magazine journalism, I have edited some of India’s top fashion and luxury magazines. I got my BA in Comparative Literature from UC Berkeley, and went on to receive my Master’s in English and French from the University of Strasbourg, France. I have also studied German and Film. I live in Gurugram, India, and look forward to once again exploring our world with a new-found freedom.
Mail us @ firstname.lastname@example.org