Gucci's Vault in The Sandbox, a virtual concept store packed with fashion and exploration
Gucci is a Gen-Z darling, with everything that is related to digital fashion trends – catching on quickly with this crowd. And the Vault, envisioned by Creative Director Alessandro Michele – is the central idea – something between a concept store and a meeting point, a place for various perspectives to come together and spark creativity for the future.
As the ever-evolving experimental force taking the heritage of Gucci to unexpected dimensions, it has expanded in many directions across the gaming world and metaverse. And now, Gucci has launched the Vault Land, an immersive experience in a special piece of real estate on the metaverse, The Sandbox created by Vault, the House’s experimental concept store. While grounded in reality, the digital space leans heavily into the imaginary, providing an ephemeral platform to manifest the multifaceted essence of today’s Vault in one single place, fully explorable and packed with surprises.
Discover Gucci's archives and fashion and NFT artowrks
Gucci Vault Land in The Sandbox marks an opportunity to experience Vault at 360° through a play-to-know narrative that articulates what at first seems indescribable. This space celebrates careful curation of rare vintage Gucci pieces, the dialogues between contemporary creators and the House, the enthusiasm for NFT artworks, and the magic that arises when all these different facets coalesce and when the communities around them converge.
Until November 9, Gucci Vault Land will exist as an event outside the typical seasons of The Sandbox. In search of marvels, players enter the ‘Garden of Curiosities’ to begin the experience. In this oasis of greenery decorated with ancient- like ruins, NPCs in the form of amusing robots with oversized computer heads are ready, willing, and able to guide players through the countless activities the digital playground offers. Through a grand entrance hall with imposing Doric columns leading the way, the adventure unravels inside a number of Rooms, each designed to welcome players to different gamified experiences portraying Vault’s core pillars.
Discover a. world of curiosities at Gucci's Vault
Whether it’s restoring a vintage Gucci bag to its former splendour in the ‘Vault Vintage Lab,’ or cracking a riddle in the ‘Vault Room of Rhyme’, players will engage with the different activities paving their way to enter a raffle organized by The Sandbox, where they’ll have the chance to win an exclusive reward and SAND—the utility token or currency of The Sandbox built on the Ethereum blockchain.
In pursuit of precious wonders, Gucci Vault Land also presents a selection of digital collectibles. From hats to skate ramps and even a car, each piece is envisioned as a precious collectors’ item to be showcased by players in their own lands. Additionally, as a bonus for Gucci Vault’s community, those with a Gucci Vault NFT in their crypto wallets, such as the SUPERGUCCI or Gucci Grail NFT, will have the possibility to claim a Gucci Vault Aura collectible, which their avatars can wear in The Sandbox to show off their bond with the community.
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It’s an exciting time for brands all over the world. With change comes opportunity. With the global ‘reset’ and uncertainty on many fronts, there is a chance to write a new script. Let’s be those pioneers.
A bit about me:
A luxury and fashion journalist with 25 years of experience in publishing and magazine journalism, I have edited some of India’s top fashion and luxury magazines. I got my BA in Comparative Literature from UC Berkeley, and went on to receive my Master’s in English and French from the University of Strasbourg, France. I have also studied German and Film. I live in Gurugram, India, and look forward to once again exploring our world with a new-found freedom.
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