Dior’s Spring-Summer 2026 Campaign is an artful collective of quirky, dramatic, and individualistic images photographed by David Sims for Jonathan Anderson’s impeccable clothing, and iconic Dior bags.

Dior SS26 advertising campaign by David Sims

A study on character, the Dior global campaign for Spring-Summer 2026, shot by David Sims, turns Creative Director Jonathan Anderson’s recoding of the House into an interpretative act of image-making. The photographs, both in colour and black and white, are like visual sketches, conveying information in a concise and meaningful way through body language, clothing, and ambience.

Dior SS26 campaign features French football phenom Kylian Mbappé

The environmental elements are spare and poignant: boiserie, parquet flooring, the choice of furniture and linens all suggest an aristocratic setting. Within these spaces, actors Greta Lee, Louis Garrel, and Paul Kircher, footballer Kylian Mbappé, and models Laura Kaiser, Sunday Rose (Nicole Kidman and Keith Urban’s daughter), and Saar Mansvelt Beck appear at rest, in-rehearsal, or mid-transformation – halfway between reality and mise en scène.

Dior SS26 advertising campaign with French actor Louis Garrel

There is a focus on the architecture of silhouettes and the tactility of textures. The past, in the form of archive references, enters into dialogue with the present, as embodied by the Bar jacket and the Delft shorts; bold lines are juxtaposed with a sense of calm; the grand with an idea of the everyday – tailoring and piped shirting, easeful denim pants and knitted capes.

The new Cigale bag by Dior, from its Spring Summer 2026 collection

The Dior clique appears to embrace a liberated sense of style, willing to play with clothing and accessories. The tassel-covered Lady Dior bag, the gracious Dior Cigale with its signature mini bow, the soft Dior Crunchy and Dior Bow bags, as well as the Diorly, all seem to possess a temper of their own, adding nuance to the personages.

American actress Greta Lee in Dior's new SS26 campaign

Style is how these individuals conduct themselves: the intuitive sense they have when their appearance feels right, and how they dress up each day to become a new character.

The Dracula book tote by Dior

Dior Spring-Summer 2026 Campaign Credits

Photographer and Film Director: David Sims
Director of Photography: Benoit Delhomme
Stylist: Benjamin Bruno
Set Design: Poppy Bartlett
Talents: Kylian Mbappé, Louis Garrel, Paul Kircher, Greta Lee
Models: Laura Kaiser, Saar Mansvelt Beck, Sunday Rose
Manicurist: Ama Quashie
Hair & Makeup:
For Greta, Louis, Paul And Models: Makeup Artist: Yadim Carranza; Hairstylist: Guido Palau
For Kylian: Makeup Artist: Luna Betsch; Hairstylist: Guido Palau and Brice Tchaga

All images © Copyright Dior

Louis Garrell for Dior's SS26 campaign Dior's SS26 campaign with French actor Paul Kircher