Steve Madden launches their first concept Store in New Delhi’s DLF Promenade, with a loft-inspired New York design with clean lines, and a gritty, 90s vibe. The highlight is the AW 21 collection, with its spirit of 1970s rock culture – sneakers, boots, sandals, and accessories with metallic elements, leather, and studs.

The spacious Steve Madden store in DLF Promenade has a NYC loft feel

The Iconic footwear label Steve Madden launches their first new concept store in DLF Promenade, Vasant Kunj New Delhi. Inspired by the Rock n Roll era then and now, the new store design resonates with modern New York vibe focusing on large spaces and natural elements that highlight its edgy and fashionable styles.

The design philosophy behind this concept store is a step towards a refined and modern setting.

Showcasing an overarching theme of New York downtown loft, the store displays elements like vertical brick walls, concrete wall finishes, wooden louvres and olive and tan distressed leather that are prevalent throughout the store. The Rock-n-Roll inspired fall winter collection is an approach towards a new movement in this new world, where we think and dress differently. The collection brings to life the spirit of 1970s rock culture with dark hues and metallic textures through fabric, leather and studs. The collection includes a cool range of sneakers, boots, sandals, accessories and more, for both men and women.

Steve Madden's AW 21 collection features 1970s rock elementsl

“The right display of the newly launched AW'21 collection is imperative,” says Puneet Behal, Senior Vice President Business, Reliance Brands. “The concept store is a hub for the new voice & vision for the brand. It is a unique shopping experience. Steve Madden distinguishes itself with its exclusive product offerings and the most sophisticated shopping experience to its fashion forward clientele.

Launched in 1990 in New York, Steve Madden celebrates independent women all over the world. Revolutionizing the footwear industry with some unique and creative designs, Steve Madden is an amalgamation of bold statements & unique product designs. The brand provides some distinct, eye-catching and cutting-edge silhouettes to its customers, celebrating the spirit of individuality and inspiring fashion and footwear.