Rocking the Capital!

Steve Madden launches their first concept Store in New Delhi’s DLF Promenade, with a loft-inspired New York design with clean lines, and a gritty, 90s vibe. The highlight is the AW 21 collection, with its spirit of 1970s rock culture – sneakers, boots, sandals, and accessories with metallic elements, leather, and studs.

The spacious Steve Madden store in DLF Promenade has a NYC loft feel

The Iconic footwear label Steve Madden launches their first new concept store in DLF Promenade, Vasant Kunj New Delhi. Inspired by the Rock n Roll era then and now, the new store design resonates with modern New York vibe focusing on large spaces and natural elements that highlight its edgy and fashionable styles.

The design philosophy behind this concept store is a step towards a refined and modern setting.

Showcasing an overarching theme of New York downtown loft, the store displays elements like vertical brick walls, concrete wall finishes, wooden louvres and olive and tan distressed leather that are prevalent throughout the store. The Rock-n-Roll inspired fall winter collection is an approach towards a new movement in this new world, where we think and dress differently. The collection brings to life the spirit of 1970s rock culture with dark hues and metallic textures through fabric, leather and studs. The collection includes a cool range of sneakers, boots, sandals, accessories and more, for both men and women.

Steve Madden's AW 21 collection features 1970s rock elementsl

“The right display of the newly launched AW'21 collection is imperative,” says Puneet Behal, Senior Vice President Business, Reliance Brands. “The concept store is a hub for the new voice & vision for the brand. It is a unique shopping experience. Steve Madden distinguishes itself with its exclusive product offerings and the most sophisticated shopping experience to its fashion forward clientele.

Launched in 1990 in New York, Steve Madden celebrates independent women all over the world. Revolutionizing the footwear industry with some unique and creative designs, Steve Madden is an amalgamation of bold statements & unique product designs. The brand provides some distinct, eye-catching and cutting-edge silhouettes to its customers, celebrating the spirit of individuality and inspiring fashion and footwear.


Priya Kumari Rana

Lifestyle Insider is a kind of junction point, connecting people with diverse interests that touch on the more luxurious aspects of lifestyle – fashion, design, travel, food and spirits, art, watches and jewellery, cars, yachts, and aviation, and technology. People today don’t fit into boxes and categories. In our individual ways, we are interested in diverse themes, products, and the challenges that face our world today. You will judge how well this effort of mine caters to your passions and proclivities.

Lifestyle Insider is a showcase of all that is beautiful and luxe. Behind every creation, is a designer, chef, entrepreneur, or a design maison. I have delved into my own appreciation for objetsde luxe that I have admired over the years – be it a love of fashion from the world’s top Parisian and Italian fashion maisons and their ’90s muses, or the care that goes into sari and Indian textile collections in my own family. Growing up on four continents, as the daughter of a former Indian Ambassador, I’ve seen a remarkable array of historic places and met a myriad people. My aim is to bring my world view into this website, a curation of what I find particularly stunning, unique, and newsworthy.

It’s an exciting time for brands all over the world. With change comes opportunity. With the global ‘reset’ and uncertainty on many fronts, there is a chance to write a new script. Let’s be those pioneers.

A bit about me:
A luxury and fashion journalist with 25 years of experience in publishing and magazine journalism, I have edited some of India’s top fashion and luxury magazines. I got my BA in Comparative Literature from UC Berkeley, and went on to receive my Master’s in English and French from the University of Strasbourg, France. I have also studied German and Film. I live in Gurugram, India, and look forward to once again exploring our world with a new-found freedom.

Priya Kumari Rana

Founder and Editor

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