Hit the slopes in Queen Bey’s eye-popping über-chic street infused alpinewear! Perfect for the piste or those unforgettable apres-ski evenings, adidas and Beyoncé’s third collection in their ongoing adidas x IVY PARK collaborative partnership is entitled “ICY PARK”. It literally brings the streets to the slopes, infusing alpine-ready silhouettes with classic streetwear elements to deliver an array of apparel, footwear, and accessories that champion all forms of creative self-expression.adidas X IVY PARK drop the third collection by Beyonce - Icy Park
Expanding on the partnership’s collaborative mantra, “Where is My Park”, the collection comes with a multimedia campaign, playfully dubbed “ICY PARK”, that inspires creativity, individuality, and imagination. With a campaign that features a diverse number of collaborators, IVY PARK invites everyone to think outside the box. New faces featured include model Hailey Bieber, record label CEO and rapper Gucci Mane, singer Kaash Paige, and models Akesha Murray, Shi Gray, and Kyla Coleman, to celebrate freedom of expression.adidas x IVY PARK's Icy Park features fun prints and sleek silhouettes
A Refreshingly Chill Collection
Challenging our perception of what performance-focused design should be, and encouraging the wearer to turn their “park” (Beyoncé continually refers to one’s park – or one’s neighbourhood, or even state of mind) into a wonderland, the “ICY PARK” collection is icy cool, with its dynamic looks and silhouettes.
Effortlessly functional, continuously stylish, and always inclusive, the collection features bold apparel pieces matched with complimentary accessories. Making winter wear versatile, the “ICY PARK” apparel infuses alpine silhouettes with faux shearling and performance towel terry materials, adding texture, for the quintessential cozy apres-ski vibe. Meanwhile, bringing the collection’s evocative theme to life, select apparel and accessories boast a brand new IVY PARK monogram, while others sport a playful ski tag print.adidas x IVY PARK's Icy Park reimagines alpinewear with Beyonce's aesthetics
The “ICY PARK” collection also sees Beyoncé expand her repertoire of footwear with five new styles - including updates to the IVY PARK Ultra Boost, Forum Lo, Forum Mid, and Super Sleek sneakers. The collection also introduces the IVY PARK Super Sleek Boot, that’s high on comfort, with an enviable, cool design. With its rich textures and reflective details, the footwear reimagines mountain-ready style through the lens of Beyoncé’s distinct aesthetics.adidas x IVY PARK's Icy Park is all about inclusive fashion
The gender-neutral collection includes everything the wearer needs to own the Gym to Life transition and utilizes UNITE FIT as the new standard of inclusive and genderless sizing, allowing an impressive size range of XXXS-4X for the apparel collection.
(The third adidas x IVY PARK collection launches on February 19th 2021 on shop.adidas.co.in and will be available across select stores in India on February 20th 2021.)
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