Snow Queen

Queen Bey continues to enthrall with her third collection in her collab with adidas x IVY PARK – this time with street-chic and über-hip alpinewear, complete with playful prints, flattering silhouettes, cozy shearling details, and a boot that’s bound to be the ‘It’ accessory of the season.

adidas x IVY PARK's third drop ICY Park combines alpinewear with highly comfortable materials

Hit the slopes in Queen Bey’s eye-popping über-chic street infused alpinewear! Perfect for the piste or those unforgettable apres-ski evenings, adidas and Beyoncé’s third collection in their ongoing adidas x IVY PARK collaborative partnership is entitled “ICY PARK”. It literally brings the streets to the slopes, infusing alpine-ready silhouettes with classic streetwear elements to deliver an array of apparel, footwear, and accessories that champion all forms of creative self-expression.

adidas X IVY PARK drop the third collection by Beyonce - Icy Park

Expanding on the partnership’s collaborative mantra, “Where is My Park”, the collection comes with a multimedia campaign, playfully dubbed “ICY PARK”, that inspires creativity, individuality, and imagination. With a campaign that features a diverse number of collaborators, IVY PARK invites everyone to think outside the box. New faces featured include model Hailey Bieber, record label CEO and rapper Gucci Mane, singer Kaash Paige, and models Akesha Murray, Shi Gray, and Kyla Coleman, to celebrate freedom of expression.

adidas x IVY PARK's Icy Park features fun prints and sleek silhouettes

A Refreshingly Chill Collection

Challenging our perception of what performance-focused design should be, and encouraging the wearer to turn their “park” (Beyoncé continually refers to one’s park – or one’s neighbourhood, or even state of mind) into a wonderland, the “ICY PARK” collection is icy cool, with its dynamic looks and silhouettes.

Effortlessly functional, continuously stylish, and always inclusive, the collection features bold apparel pieces matched with complimentary accessories. Making winter wear versatile, the “ICY PARK” apparel infuses alpine silhouettes with faux shearling and performance towel terry materials, adding texture, for the quintessential cozy apres-ski vibe. Meanwhile, bringing the collection’s evocative theme to life, select apparel and accessories boast a brand new IVY PARK monogram, while others sport a playful ski tag print.

adidas x IVY PARK's Icy Park reimagines alpinewear with Beyonce's aesthetics

Slick Booties

The “ICY PARK” collection also sees Beyoncé expand her repertoire of footwear with five new styles - including updates to the IVY PARK Ultra Boost, Forum Lo, Forum Mid, and Super Sleek sneakers. The collection also introduces the IVY PARK Super Sleek Boot, that’s high on comfort, with an enviable, cool design. With its rich textures and reflective details, the footwear reimagines mountain-ready style through the lens of Beyoncé’s distinct aesthetics.

adidas x IVY PARK's Icy Park is all about inclusive fashion

The gender-neutral collection includes everything the wearer needs to own the Gym to Life transition and utilizes UNITE FIT as the new standard of inclusive and genderless sizing, allowing an impressive size range of XXXS-4X for the apparel collection.

(The third adidas x IVY PARK collection launches on February 19th 2021 on shop.adidas.co.in and will be available across select stores in India on February 20th 2021.)

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Priya Kumari Rana

Lifestyle Insider is a kind of junction point, connecting people with diverse interests that touch on the more luxurious aspects of lifestyle – fashion, design, travel, food and spirits, art, watches and jewellery, cars, yachts, and aviation, and technology. People today don’t fit into boxes and categories. In our individual ways, we are interested in diverse themes, products, and the challenges that face our world today. You will judge how well this effort of mine caters to your passions and proclivities.

Lifestyle Insider is a showcase of all that is beautiful and luxe. Behind every creation, is a designer, chef, entrepreneur, or a design maison. I have delved into my own appreciation for objetsde luxe that I have admired over the years – be it a love of fashion from the world’s top Parisian and Italian fashion maisons and their ’90s muses, or the care that goes into sari and Indian textile collections in my own family. Growing up on four continents, as the daughter of a former Indian Ambassador, I’ve seen a remarkable array of historic places and met a myriad people. My aim is to bring my world view into this website, a curation of what I find particularly stunning, unique, and newsworthy.

It’s an exciting time for brands all over the world. With change comes opportunity. With the global ‘reset’ and uncertainty on many fronts, there is a chance to write a new script. Let’s be those pioneers.

A bit about me:
A luxury and fashion journalist with 25 years of experience in publishing and magazine journalism, I have edited some of India’s top fashion and luxury magazines. I got my BA in Comparative Literature from UC Berkeley, and went on to receive my Master’s in English and French from the University of Strasbourg, France. I have also studied German and Film. I live in Gurugram, India, and look forward to once again exploring our world with a new-found freedom.

Priya Kumari Rana

Founder and Editor
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