We’ve fallen for Academy Award winner Cate Blanchett’s new look as Louis Vuitton’s House Ambassador. The iconic actor is captured by photographer Sølve Sundsbø in an expressive series of portraits for Louis Vuitton’s latest High Jewellery collection, Spirit. Styled in angular, monochromatic looks, both actor and jewellery beguile in the House Ambassador’s first campaign for the Maison.Cate Blanchett the new face of Louis Vuitton
Through five pared-back shots, Blanchett effortlessly embodies the collection’s themes – Liberty, Fantasy, Grace, Radiance and Destiny; themes chosen by Artistic Director of Watches and Jewellery, Francesca Amfitheatrof, for highlighting values dear to the story of Louis Vuitton.
“I am extremely excited to have this opportunity to collaborate with Louis Vuitton – a truly iconic House with an enormous cultural reach,” says Cate. “To wear the magnificent pieces created by Francesca Amfitheatrof is a bedazzling pleasure, and Nicolas Ghesquière, as ever, amazes and inspires me.”Cate Blanchett is the new brand ambassador for Louis Vuitton
Synonymous herself with elegance and charm, Cate Blanchett personifies not only a collection steeped in storytelling but the strength, spirit, and timelessness of Louis Vuitton women.
The campaign will launch in print on 2nd July 2022.
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It’s an exciting time for brands all over the world. With change comes opportunity. With the global ‘reset’ and uncertainty on many fronts, there is a chance to write a new script. Let’s be those pioneers.
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A luxury and fashion journalist with 25 years of experience in publishing and magazine journalism, I have edited some of India’s top fashion and luxury magazines. I got my BA in Comparative Literature from UC Berkeley, and went on to receive my Master’s in English and French from the University of Strasbourg, France. I have also studied German and Film. I live in Gurugram, India, and look forward to once again exploring our world with a new-found freedom.
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