Bally’s E-Commerce Foray in India

Bally partners with Reliance Brands Limited to expand its digital presence in India with an e-commerce website.

Bally women's cross-body bags and shoes

Swiss luxury brand Bally, in partnership with Reliance Brands Limited, has marked an important new chapter of digital growth with the launch of a dedicated ecommerce website,

This latest launch in Bally’s accelerated digital strategy not only presents a globally recognized shopping interface but also strengthens brand awareness and accessibility across India. The website shares a wide variety of accessories and shoes for men and women across key categories and bestselling styles, while offering an elevated shopping experience that delivers a seamless journey at every touchpoint. From their ‘Complete the Look’ feature, mobile optimization, and ‘Find A Store’ tool, the website is a fully integrated technology stack, catering to customers across the country.

Bally sandals offers a window into the world of Bally, authentically recreating the international brand experience in India. With an existing footprint of three boutiques across key cities in India, this expansion underlines the company’s continued commitment to maximizing its presence in this market, translating brand values of quality, craftsmanship and excellent service into the digital sphere.

Bally loafers - a classic


Priya Kumari Rana

Lifestyle Insider is a kind of junction point, connecting people with diverse interests that touch on the more luxurious aspects of lifestyle – fashion, design, travel, food and spirits, art, watches and jewellery, cars, yachts, and aviation, and technology. People today don’t fit into boxes and categories. In our individual ways, we are interested in diverse themes, products, and the challenges that face our world today. You will judge how well this effort of mine caters to your passions and proclivities.

Lifestyle Insider is a showcase of all that is beautiful and luxe. Behind every creation, is a designer, chef, entrepreneur, or a design maison. I have delved into my own appreciation for objetsde luxe that I have admired over the years – be it a love of fashion from the world’s top Parisian and Italian fashion maisons and their ’90s muses, or the care that goes into sari and Indian textile collections in my own family. Growing up on four continents, as the daughter of a former Indian Ambassador, I’ve seen a remarkable array of historic places and met a myriad people. My aim is to bring my world view into this website, a curation of what I find particularly stunning, unique, and newsworthy.

It’s an exciting time for brands all over the world. With change comes opportunity. With the global ‘reset’ and uncertainty on many fronts, there is a chance to write a new script. Let’s be those pioneers.

A bit about me:
A luxury and fashion journalist with 25 years of experience in publishing and magazine journalism, I have edited some of India’s top fashion and luxury magazines. I got my BA in Comparative Literature from UC Berkeley, and went on to receive my Master’s in English and French from the University of Strasbourg, France. I have also studied German and Film. I live in Gurugram, India, and look forward to once again exploring our world with a new-found freedom.

Priya Kumari Rana

Founder and Editor

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