Swiss luxury brand Bally, in partnership with Reliance Brands Limited, has marked an important new chapter of digital growth with the launch of a dedicated ecommerce website, bally.in.
This latest launch in Bally’s accelerated digital strategy not only presents a globally recognized shopping interface but also strengthens brand awareness and accessibility across India. The website shares a wide variety of accessories and shoes for men and women across key categories and bestselling styles, while offering an elevated shopping experience that delivers a seamless journey at every touchpoint. From their ‘Complete the Look’ feature, mobile optimization, and ‘Find A Store’ tool, the website is a fully integrated technology stack, catering to customers across the country.Bally sandals
Bally.in offers a window into the world of Bally, authentically recreating the international brand experience in India. With an existing footprint of three boutiques across key cities in India, this expansion underlines the company’s continued commitment to maximizing its presence in this market, translating brand values of quality, craftsmanship and excellent service into the digital sphere.Bally loafers - a classic
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It’s an exciting time for brands all over the world. With change comes opportunity. With the global ‘reset’ and uncertainty on many fronts, there is a chance to write a new script. Let’s be those pioneers.
A bit about me:
A luxury and fashion journalist with 25 years of experience in publishing and magazine journalism, I have edited some of India’s top fashion and luxury magazines. I got my BA in Comparative Literature from UC Berkeley, and went on to receive my Master’s in English and French from the University of Strasbourg, France. I have also studied German and Film. I live in Gurugram, India, and look forward to once again exploring our world with a new-found freedom.
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