Back to Life

Relax in one of Aman’s new loungewear and resortwear pieces, and live the haute life, as the luxury hospitality group wades into retail for the first time, with aesthetics and fabrics high on sustainability and a sense of closeness to the stunning locales it finds itself in.

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If you’re headed to one of Aman’s luxurious resorts, and didn’t have the time to pack, worry not, there’s an entire collection of soft, flowing resortwear, shapely swimwear, high performance activewear, and comfy loungewear, waiting for you to purchase once there. Aman, who’s known for building luxurious sanctuaries in the most stunning places on earth – whether in the lofty peaks of Bhutan or the pristine sands of Turks & Caicos – is inspired by its own philosophy of sensitive design appropriate to the setting, warm hospitality, and wellbeing and has just announced the arrival of a new retail collection, The Essentials by Aman. This step into retail by marks the next steps in the brand’s vision to reach beyond the parameters of its hotels and resorts. Exclusively available at Aman boutiques across the globe, the inaugural collection comprises activewear, loungewear, knitwear, swimwear, resortwear, and soft accessories.

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Designed, developed and manufactured in Italy – from the sourcing of delicate fabrics to the choice of exceptional craftspersons – each piece in The Essentials collection is defined by its outstanding quality and carefully considered aesthetic. Tailored to encourage uncomplicated living, clean lines and subtle prints inspired by Aman destinations form the design language, with understated detailing transcending the seasons. The colour palette is also reminiscent of Aman locations, with warm terracotta capturing the vibrancy of Amanjena, Marrakech, sea blue and deep green celebrating the azure seas and olive groves of Amanzoe, Greece and warm yellow celebrating the desert landscapes of Amangiri, USA.

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“Creating The Essentials has been an inspiring journey that has allowed us to collaborate with some of the most experienced design professionals in the industry and work with some exceptional artisans to select the very best materials,” says Kristina Romanova, Director of Product Development at Aman. “We hope our guests will see the expression of the Aman brand in each and every piece and we couldn’t be more excited to take the Aman retail experience to the next level.”

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In fact, expressing Aman’s ethos was an integral part of the creative process. A focus on sustainability echoed conversations across the Aman globe and inspired the timelessness of each piece. “There has been a lot of contention around seasonal trends across the fashion industry, with designers no longer sticking to the traditional calendar, and putting timeless pieces in their collections instead,” says Kristina. “We wanted The Essentials to be made up of pieces that guests could wear for years to come at any Aman property.” For this reason, each piece is incredibly versatile and can be paired seamlessly with other items from the collection. Freedom of movement was also a key consideration to ensure wearability, whether seeking chic linens for an al fresco dinner or cosy loungewear for a trip to the Aman Spa.

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Ideal for gentle morning yoga or even high-altitude training, activewear has been developed using extra fine microfibre elastane; a performance fabric offering shape retention and breathability. Each piece has a figure-hugging fit with practical points of detail such as bi-colour panelling, heat-sealed raw edges, zip-pockets and sun and chlorine resistance. Pieces include training leggings, tops and shorts alongside sports bras for women. Each features a motif derived from the A of the Aman logo. A balanced and elegant expression of the Aman identity, the logo is symbolic of the hand-carved letterforms of the Futhark runic alphabet and references the original Sanskrit meaning of the Aman name: peace, shelter and sanctuary.

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Also in the inaugural collection, men and women’s knitwear and loungewear crafted in Japanese cotton and Italian cashmere offers comfort and a relaxed fit for everyday wear. For women, button-down blouses and elegant silk shirt dresses pair effortlessly with sophisticated swimwear, while more formal pieces, such as wrap dresses and palazzo trousers are ideal for balmy evenings. For men, knitted cotton polo shirts can be styled with the finest linen trousers for a relaxed aesthetic, while neatly monogrammed swim shorts take guests from beach to bar. Unisex pieces include a monogrammed matching set, comprising cotton shirt and trouser separates which can be worn as chic loungewear or alternatively dressed up with accessories and styled for dinner.

Central to The Essentials, the Amanpuri Heritage Blanket pays homage to Aman’s flagship resort in Phuket and was manufactured by Loro Piana – a brand synonymous with high-quality craftsmanship. It features an iconic Amanpuri image, screen printed onto soft cashmere and trimmed with suede edging.

The Essentials by Aman, 9 menswear

The new collection joins a range of unique items already on offer at hotel and resort boutiques. Ever sensitive to the environment – both natural and cultural – Aman has developed special relationships with artisans in every corner of the globe to showcase products distinct to their location. At Amanpuri, for example, guests can purchase Alexander Lamont’s remarkable sculpted homeware, including gold-lined bronze trays and boxes made from parchment and at Amangiri, paintings by local artist, Jordan Ann Craig. Guests can also shop Aman Skincare, Sva supplements, Fine Fragrance and Spa Candles on property, with each brand offering access to the Aman lifestyle and representing a significant step in the retail transformation. The launch of The Essentials also follows the opening of the iconic Kengo Kuma-designed Retail Pavilion at Amanpuri, Thailand in January 2020 which has since served as the torchbearer for Aman boutiques around the world.

Looking to the future, development of Aman retail will see leather accessories and fine jewellery expand The Essentials collection. Showcasing beautiful raw materials from tanneries across Italy and France, the leather range will include exclusively designed and essential goods such as wallets, passport covers and totes, while jewellery pieces will celebrate the intricate skill of Italian goldsmiths, crafted by hand in Valenza in 18 k yellow and white gold. The collection is available now to purchase exclusively at selected Aman hotel and resort boutiques.

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Priya Kumari Rana

Lifestyle Insider is a kind of junction point, connecting people with diverse interests that touch on the more luxurious aspects of lifestyle – fashion, design, travel, food and spirits, art, watches and jewellery, cars, yachts, and aviation, and technology. People today don’t fit into boxes and categories. In our individual ways, we are interested in diverse themes, products, and the challenges that face our world today. You will judge how well this effort of mine caters to your passions and proclivities.

Lifestyle Insider is a showcase of all that is beautiful and luxe. Behind every creation, is a designer, chef, entrepreneur, or a design maison. I have delved into my own appreciation for objetsde luxe that I have admired over the years – be it a love of fashion from the world’s top Parisian and Italian fashion maisons and their ’90s muses, or the care that goes into sari and Indian textile collections in my own family. Growing up on four continents, as the daughter of a former Indian Ambassador, I’ve seen a remarkable array of historic places and met a myriad people. My aim is to bring my world view into this website, a curation of what I find particularly stunning, unique, and newsworthy.

It’s an exciting time for brands all over the world. With change comes opportunity. With the global ‘reset’ and uncertainty on many fronts, there is a chance to write a new script. Let’s be those pioneers.

A bit about me:
A luxury and fashion journalist with 25 years of experience in publishing and magazine journalism, I have edited some of India’s top fashion and luxury magazines. I got my BA in Comparative Literature from UC Berkeley, and went on to receive my Master’s in English and French from the University of Strasbourg, France. I have also studied German and Film. I live in Gurugram, India, and look forward to once again exploring our world with a new-found freedom.

Priya Kumari Rana

Founder and Editor
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