Keeping it Real!

The new face of Vogue Eyewear, actor Taapsee Pannu, shows what it takes to be the new face of this global fashion brand, with her zesty and inimitable reactions to daily life situations.

TAAPSEE PANNU IS THE FACE OF VOGUE EYEWEAR IN INDIA

This year Vogue Eyewear welcomes a fresh new face in India to add to its global portfolio of inspiring women – Taapsee Pannu. The new Vogue Eyewear campaign echoes the eclectic spirit of Taapsee aligned effortlessly with ‘LetsVogue’, the brand’s overlaying message about women being confident and owning their distinctive vision of life.

TAAPSEE PANNU - THE FACE OF VOGUE EYEWEAR IN INDIA, PROVES THAT ONE CAN KEEP IT REAL IN ALL SITUATIONS

The campaign portrays Taapsee donning the latest eyewear collection that offers a mix of fresh, playful, chic, and avant-garde styles; she is pictured in a series of relatable situations, emotions, and conversations that the contemporary woman holds with herself while she goes about her day. As the protagonist, Taapsee effortlessly expresses her fashionable self in all these real situations to inspire women to embrace style in their everyday lives. An award-winning talent, Taapsee has created a niche for herself in the very competitive Indian film industry, while always keeping it real. She is one the of the most successful female lead actors of Bollywood with a stellar line up of films in 2021.

TAAPSEE PANNU IS THE NEW FACE OF VOGUE EYEWEAR IN INDIA, WITH HER FUN PERSONALITY

“Taapsee Pannu truly exemplifies the free-spirited Vogue Eyewear woman with her impeccable blend of beauty and essence,” says Gunjan Saigal, Brand Business Head, Vogue Eyewear. “She is a real woman who embodies every ethos that the brand represents, making her the best suited Indian Influencer Face to represent our narrative. We are very excited to have her onboard and looking forward to a promising collaboration.”

#LetsVogue with Taapsee

“I am delighted to be partnering with Vogue Eyewear and become their India face of the #LetsVogue campaign,” says Taapsee Pannu about the announcement. “My personal style preferences completely resonate with the playful, chic, and fashionable essence of the brand, and I believe that is a seamless connect that we share. Vogue Eyewear speaks to young and vivacious women who like to keep it real and believe in their inner selves. For all those who know me well, you’re aware that when it comes to fashion, I always prefer a style that is original and relatable. And that very naturally makes me a Vogue Eyewear Woman.”

Founded in 1973 in Florence, the heart of Italy, Vogue Eyewear is a fashion brand that lets the wearer make the most out of their look with its versatile offerings. With the latest fashion trends from the global catwalks in mind, Vogue Eyewear is an inspirational and inclusive brand.

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Priya Kumari Rana

Lifestyle Insider is a kind of junction point, connecting people with diverse interests that touch on the more luxurious aspects of lifestyle – fashion, design, travel, food and spirits, art, watches and jewellery, cars, yachts, and aviation, and technology. People today don’t fit into boxes and categories. In our individual ways, we are interested in diverse themes, products, and the challenges that face our world today. You will judge how well this effort of mine caters to your passions and proclivities.

Lifestyle Insider is a showcase of all that is beautiful and luxe. Behind every creation, is a designer, chef, entrepreneur, or a design maison. I have delved into my own appreciation for objetsde luxe that I have admired over the years – be it a love of fashion from the world’s top Parisian and Italian fashion maisons and their ’90s muses, or the care that goes into sari and Indian textile collections in my own family. Growing up on four continents, as the daughter of a former Indian Ambassador, I’ve seen a remarkable array of historic places and met a myriad people. My aim is to bring my world view into this website, a curation of what I find particularly stunning, unique, and newsworthy.

It’s an exciting time for brands all over the world. With change comes opportunity. With the global ‘reset’ and uncertainty on many fronts, there is a chance to write a new script. Let’s be those pioneers.

A bit about me:
A luxury and fashion journalist with 25 years of experience in publishing and magazine journalism, I have edited some of India’s top fashion and luxury magazines. I got my BA in Comparative Literature from UC Berkeley, and went on to receive my Master’s in English and French from the University of Strasbourg, France. I have also studied German and Film. I live in Gurugram, India, and look forward to once again exploring our world with a new-found freedom.

Priya Kumari Rana

Founder and Editor
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