It’s a secret they’re happy to keep. India’s fastest growing Direct to Consumer beauty and personal care brand MyGlamm launches its first ever national TVC around the message ‘Tell MyGlamm What You Want’. The campaign features newly appointed brand ambassador and investor, actor Shraddha Kapoor. Over the years, MyGlamm has built a platform for women to share their beauty stories and wish list, and creates products driven by this insight. MyGlamm aims to establish a beauty democracy by giving consumers the power to tell the brand what they want thus changing the entire experience of how women buy beauty products in India.
The campaign highlights how women can actively participate in the creation of products that address their specific beauty needs. The film features a secretive yet playful conversation between Shraddha Kapoor and a mystery listener talking about how they know what makes her glow, which lipstick suits her best, thereby catching the attention of her partner who inquires whom has she been talking to – which turns out to be MyGlamm. At the end of the film consumers learn how they can share their beauty needs with the brand. The TVC establishes the simple fact that women like to be heard – through a fun play on MyGlamm being a woman’s best friend, and hence a great listener. This represents a manifestation of the core campaign message, ‘Tell MyGlamm What You Want’. The product categories that MyGlamm offers include makeup, skincare, and personal care that are aesthetically showcased in the film – highlighting a small yet significant role the products play in the everyday life of women.
SHRADDHA KAPOOR, Brand Ambassador for MyGlamm
“I’m really excited to be a part of MyGlamm’s first ever TVC,” says actor Shraddha Kapoor. “I deeply resonate with the philosophy of the brand and their unique approach towards creating products women ask for that is reflected in this campaign. Through MyGlamm I hope to understand and fulfil the beauty needs of my fans and followers.”
Shraddha Kapoor Wants You To #TellMyGlammWhatYouWant | MyGlamm TV Ad
For MyGlamm, the consumer is central to the brand’s philosophy. This theme is powered by a unique property called the MyGlammXO Insider, a joint loyalty program by MyGlamm & POPxo that is a platform where women can tell us about their dream beauty product. From make-up to skincare, every woman wants products that tell her own story and as a brand, MyGlamm is the sounding board that hears consumers telling them what they want from their beauty products, taking this insight to its research labs around world and brings them products that are innovative, high efficacy and made with formulations that are good for you.
“I am super excited about this campaign,” says Apratim Majumder, CMO, MyGlamm. “This gives us an opportunity to take our platform to more people and positively impact, in a small way, their beauty journey. In a world that is getting polarized by the day, we want to tell our story of inclusiveness and hope to inspire people to tell their stories.”
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