A Doll’s House

A limited-edition, collectible range of handcrafted dolls has been specially curated by Genes Lecoanet Hemant in collaboration with the NGO, Silai Wali.

Lifestyle Insider Dolls by Genes in collaboration with Silai Wali

Happiness takes a new form as ready-to-wear brand, Genes Lecoanet Hemant joins hands with NGO Silai Wali to make handcrafted dolls for a nostalgic trip back to one’s childhood – the Joy Project.

Lifestyle Insider Making the dolls by Genes Lecoanet Hemant

This collaboration aims at creating circular solutions by utilizing offcuts from past seasons and breathing new life into them, infusing them with the innocent quirks of growing up and the splendid creative spirit of childhood.

Lifestyle Insider The ladies from the SIlai Wali NGO

The dolls are made by inspiring women through a longstanding social campaign by Silai Wali. Sustainability manifests itself in different forms and it pivots around taking responsibility to better the planet and the communities that share it at every step along the way. This project is another step in their commitment towards ‘sustainability’ through ‘closing the loop’ for the brand’s fabric waste. The donated post production fabric waste was hand-sewn by the artisans, sustainably supported by the Silai Wali social enterprise, into two dolls exemplifying the ethos of the GenesTribe, Fifi and Marcel.

Lifestyle Insider Fifi doll by Genes in Pink

The Joy Project rediscovers the joie de vivre, innately present in all of us, a little bit of childhood that we always carry with ourselves. Price: INR 1,999 per doll. The collection is live on https://www.geneslecoanethemant.com/collections/doll and will be available across the Genes Lecoanet Hemant stores in India (Delhi, Chennai, and Lucknow).

Lifestyle Insider Sketching a pattern for the dolls with Genes Lecoanet Hemant Lifestyle Insider Marcel doll in Navy


Priya Kumari Rana

Lifestyle Insider is a kind of junction point, connecting people with diverse interests that touch on the more luxurious aspects of lifestyle – fashion, design, travel, food and spirits, art, watches and jewellery, cars, yachts, and aviation, and technology. People today don’t fit into boxes and categories. In our individual ways, we are interested in diverse themes, products, and the challenges that face our world today. You will judge how well this effort of mine caters to your passions and proclivities.

Lifestyle Insider is a showcase of all that is beautiful and luxe. Behind every creation, is a designer, chef, entrepreneur, or a design maison. I have delved into my own appreciation for objetsde luxe that I have admired over the years – be it a love of fashion from the world’s top Parisian and Italian fashion maisons and their ’90s muses, or the care that goes into sari and Indian textile collections in my own family. Growing up on four continents, as the daughter of a former Indian Ambassador, I’ve seen a remarkable array of historic places and met a myriad people. My aim is to bring my world view into this website, a curation of what I find particularly stunning, unique, and newsworthy.

It’s an exciting time for brands all over the world. With change comes opportunity. With the global ‘reset’ and uncertainty on many fronts, there is a chance to write a new script. Let’s be those pioneers.

A bit about me:
A luxury and fashion journalist with 25 years of experience in publishing and magazine journalism, I have edited some of India’s top fashion and luxury magazines. I got my BA in Comparative Literature from UC Berkeley, and went on to receive my Master’s in English and French from the University of Strasbourg, France. I have also studied German and Film. I live in Gurugram, India, and look forward to once again exploring our world with a new-found freedom.

Priya Kumari Rana

Founder and Editor

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