Happiness takes a new form as ready-to-wear brand, Genes Lecoanet Hemant joins hands with NGO Silai Wali to make handcrafted dolls for a nostalgic trip back to one’s childhood – the Joy Project.Making the dolls by Genes Lecoanet Hemant
This collaboration aims at creating circular solutions by utilizing offcuts from past seasons and breathing new life into them, infusing them with the innocent quirks of growing up and the splendid creative spirit of childhood.The ladies from the SIlai Wali NGO
The dolls are made by inspiring women through a longstanding social campaign by Silai Wali. Sustainability manifests itself in different forms and it pivots around taking responsibility to better the planet and the communities that share it at every step along the way. This project is another step in their commitment towards ‘sustainability’ through ‘closing the loop’ for the brand’s fabric waste. The donated post production fabric waste was hand-sewn by the artisans, sustainably supported by the Silai Wali social enterprise, into two dolls exemplifying the ethos of the GenesTribe, Fifi and Marcel.Fifi doll by Genes in Pink
The Joy Project rediscovers the joie de vivre, innately present in all of us, a little bit of childhood that we always carry with ourselves. Price: INR 1,999 per doll. The collection is live on https://www.geneslecoanethemant.com/collections/doll and will be available across the Genes Lecoanet Hemant stores in India (Delhi, Chennai, and Lucknow).Sketching a pattern for the dolls with Genes Lecoanet Hemant Marcel doll in Navy
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