Together for the Win

The ultimate tribute to icons of watchmaking and motorsports, and borne out of a deep connection from the thrills of the race track, TAG Heuer and Porsche – both founded by self-taught visionaries – join forces to celebrate a bold new partnership, by unveiling the TAG Heuer Carrera Porsche Chronograph and its new Hollywood brand ambassador – the first of many highlights that promise to be the gold standard in brand integration.

Lifestyle Insider The TAG Heuer Carrera Porsche Chronograph

They both share one of the biggest names in racing history, Carrera (which literally means ‘race’ in Italian), when their friendship blossomed on the thrilling race tracks of Le Mans, but theirs is a partnership that goes beyond sports, since both Swiss luxury watchmaker TAG Heuer and German sportscar major Porsche were founded by self-taught visionaries with an independent mindset, who strove to create the ultimate machines of precision and quality. With an interlocking history – from technical firsts and Le Mans races to actor Steve McQueen, to the TAG turbo engine, and three world titles in Formula 1 – the megabrands TAG Heuer and Porsche have both made the most of their rich histories and cutting-edge technologies to deliver world firsts and the best of the best.

Lifestyle Insider TAG Heuer and Porsche - racing to the finish line together Lifestyle Insider TAG Heuer x Porsche REVEAL 2021

The Beginning of Something New and Bold

These two brands have announced their new partnership: an alliance between two brands whose shared DNA in motorsports and racing forges a long-term collaboration – from competition to product development. A new watch, the TAG Heuer Carrera Porsche Chronograph, has just been unveiled as the first celebration of these iconic brands, and proudly wearing it behind the wheel of the Porsche Carrera, is Hollywood actor Patrick Dempsey. Since their founding days, both brands have both shared maverick spirits, a streak of invention, and challenges aplenty.

Lifestyle Insider


Priya Kumari Rana

Lifestyle Insider is a kind of junction point, connecting people with diverse interests that touch on the more luxurious aspects of lifestyle – fashion, design, travel, food and spirits, art, watches and jewellery, cars, yachts, and aviation, and technology. People today don’t fit into boxes and categories. In our individual ways, we are interested in diverse themes, products, and the challenges that face our world today. You will judge how well this effort of mine caters to your passions and proclivities.

Lifestyle Insider is a showcase of all that is beautiful and luxe. Behind every creation, is a designer, chef, entrepreneur, or a design maison. I have delved into my own appreciation for objetsde luxe that I have admired over the years – be it a love of fashion from the world’s top Parisian and Italian fashion maisons and their ’90s muses, or the care that goes into sari and Indian textile collections in my own family. Growing up on four continents, as the daughter of a former Indian Ambassador, I’ve seen a remarkable array of historic places and met a myriad people. My aim is to bring my world view into this website, a curation of what I find particularly stunning, unique, and newsworthy.

It’s an exciting time for brands all over the world. With change comes opportunity. With the global ‘reset’ and uncertainty on many fronts, there is a chance to write a new script. Let’s be those pioneers.

A bit about me:
A luxury and fashion journalist with 25 years of experience in publishing and magazine journalism, I have edited some of India’s top fashion and luxury magazines. I got my BA in Comparative Literature from UC Berkeley, and went on to receive my Master’s in English and French from the University of Strasbourg, France. I have also studied German and Film. I live in Gurugram, India, and look forward to once again exploring our world with a new-found freedom.

Priya Kumari Rana

Founder and Editor

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