Just in Time announces the Bollywood star as its Brand Ambassador, as it launches its flagship store at Connaught Place, New Delhi.

Left to Right, Ronak Shah, CEO, Just in Time, Ayushmann Khurrana, and Raju Chheda, Founder and Managing Director, Just in Time

Just in Time, one of India’s largest watch retailers, has announced Bollywood actor Ayushmann Khurrana as its Brand Ambassador. The announcement was made at an exclusive event alongside the launch of the brand’s flagship boutique in Connaught Place, New Delhi.

The inside of the store

The new store marks a key milestone in Just in Time’s national expansion as the brand strengthens its presence in north India. Spanning over 3,000 sq. ft. across two levels, the Connaught Place boutique is among the brand’s largest formats and offers an immersive watch discovery experience with dedicated brand zones and a contemporary layout.

Just in Time, Connaught Place, with Ayushmann Khurrana

Ayushmann Khurrana inaugurated the flagship alongside Founder and Managing Director Raju Chheda and CEO Ronak Shah. The launch event brought together leading media, influencers and industry partners to mark the beginning of this new chapter for the brand.

“We are proud to welcome Ayushmann Khurrana to the Just in Time family,” says Raju Chheda, Founder and Managing Director, Just in Time, “He represents credibility, individuality and a modern Indian voice that resonates with audiences across the country. As we continue expanding into key markets like Delhi, this partnership reflects our commitment to building a brand that customers trust for quality timepieces and authentic service.” “The launch of our Connaught Place flagship is an important step in our national growth journey,” Ronak Shah, CEO of Just in Time, “Delhi is a key market for us, and this store reflects the scale and retail experience we want to bring to customers across India. With Ayushmann joining us as Brand Ambassador, we look forward to strengthening the brand’s connection with a new generation of watch buyers.”

Ayushmann Khurrana at the store

“Watches are deeply personal. They reflect time, identity and moments that matter,” says Ayushmann Khurrana, “Just in Time has built a reputation for trust and authenticity, and I’m excited to be part of a brand that continues to shape how people discover and experience watches in India.”

Just In Time has over 80 boutiques nationwide.

Just in Time store in Connaught Place