An Enduring Classic

The Oyster Perpetual Datejust by Rolex is the epitome of the classic watch, distinguished by its timeless style and exceptional elegance. The new Datejust 36 in yellow gold and Everose, is one of its most recognized and iconic watches.

The ROLEX Oyster Perpetual Datejust 36 in Everose

Created by Hans Wilsdorf in 1926, the Oyster – the world’s first waterproof watch case – embodies all the values of Rolex. Precise, waterproof, and benefiting from a self-winding system via a Perpetual rotor, its sleek and elegant design has been enhanced by textured and coloured dials. The Rolex Datejust 36 retains the enduring aesthetic codes that make the Datejust collection instantly recognizable.

These design codes include the characteristic shape of its monobloc Oyster case, the 18 k gold (or Everose gold) fluted bezel, a golden, fluted motif dial (or white dial), the Cyclops lens over the date and the five-piece link Jubilee bracelet (with a folding Oysterclasp), which has become a classic – particularly in the yellow Rolesor version, combining links in steel and links in 18 k yellow gold. The Everose version comes with an Oyster bracelet – flat, three-piece links in Everose Rolesor (a combination of Oystersteel and 18 k Everose gold).

Consummate demonstrations of technology, the perpetual, mechanical, and self-winding movement offers outstanding performance in terms of precision, power reserve, resistance to shocks and magnetic fields, convenience, and reliability.

The Datejust’s Oyster case, 36 mm in diameter, is robust and elegant. The middle case is crafted from a solid block of Oystersteel, a particularly corrosion-resistant alloy, or from 18 k gold/Everose. The case back, edged with fine fluting, is hermetically screwed down with a special tool that grants only certified Rolex watchmakers access to the movement. The Twinlock winding crown, fitted with a double waterproofness system (it’s waterproof to 100 m), screws down securely against the case. The bezel can be smooth, domed, fluted or set with diamonds. The crystal, with a Cyclops lens at 3 o’clock for easy reading of the date, is made of virtually scratchproof sapphire. The waterproof Oyster case provides optimum protection for the Datejust’s movement.

In the Everose version, the white dial features hour markers in Roman numerals in 18 k gold to prevent tarnishing.

Datejust 36 is equipped with the in-house calibre 3235 which has a balance wheel with variable inertia regulated extremely precisely via gold Microstella nuts and an optimized version of the blue Parachrom hairspring. It is held firmly in place by a height-adjustable traversing bridge enabling very stable positioning to increase shock resistance. The oscillator is also fitted on high-performance Paraflex shock absorbers, designed and patented by Rolex. The hairsprings are insensitive to magnetic fields, offer great stability in the face of temperature variations and remain up to 10 times more precise than a traditional hairspring in case of shocks. It has a power reserve of 70 hours.

The Datejust 36 has a centre hour, minute, and second hands, and an instantaneous date with rapid setting. There’s a stop seconds function for precise time setting. The dial has a highly legible Chromalight display with long-lasting blue luminescence.

An Enduring and Exceptional Appeal

The Oyster Perpetual Datejust is the epitome of the classic watch, distinguished by its timeless style and exceptional elegance.

At its launch in 1945, it was the first self-winding waterproof chronometer wristwatch to display the date in a window at 3 o’clock on the dial – hence its name. It consolidated all the major innovations that the brand had contributed to the modern wristwatch until then – chronometric precision (first chronometer certificates granted to a Rolex wristwatch as of 1910), waterproofness (creation of the Oyster case in 1926), and self-winding (mechanism via the Perpetual rotor patented in 1931)


Priya Kumari Rana

Lifestyle Insider is a kind of junction point, connecting people with diverse interests that touch on the more luxurious aspects of lifestyle – fashion, design, travel, food and spirits, art, watches and jewellery, cars, yachts, and aviation, and technology. People today don’t fit into boxes and categories. In our individual ways, we are interested in diverse themes, products, and the challenges that face our world today. You will judge how well this effort of mine caters to your passions and proclivities.

Lifestyle Insider is a showcase of all that is beautiful and luxe. Behind every creation, is a designer, chef, entrepreneur, or a design maison. I have delved into my own appreciation for objetsde luxe that I have admired over the years – be it a love of fashion from the world’s top Parisian and Italian fashion maisons and their ’90s muses, or the care that goes into sari and Indian textile collections in my own family. Growing up on four continents, as the daughter of a former Indian Ambassador, I’ve seen a remarkable array of historic places and met a myriad people. My aim is to bring my world view into this website, a curation of what I find particularly stunning, unique, and newsworthy.

It’s an exciting time for brands all over the world. With change comes opportunity. With the global ‘reset’ and uncertainty on many fronts, there is a chance to write a new script. Let’s be those pioneers.

A bit about me:
A luxury and fashion journalist with 25 years of experience in publishing and magazine journalism, I have edited some of India’s top fashion and luxury magazines. I got my BA in Comparative Literature from UC Berkeley, and went on to receive my Master’s in English and French from the University of Strasbourg, France. I have also studied German and Film. I live in Gurugram, India, and look forward to once again exploring our world with a new-found freedom.

Priya Kumari Rana

Founder and Editor

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