The Mad Scientist

adidas Originals unveils the final chapter of the ZX 2K Series today October 1, bringing a sneaker that’s more comfortable and more squishy, to life.

adidas Originals ZX 2K BOOST is the final chapter of this series The new ZX 2K BOOST is the mad scientist of the Originals family, and built for a product that pushes shoes forward with surprising innovation, unexpected colour, and design, and a generation that traffics in the offbeat, absurd, and viscerally strange. Since its original launch in 1984, adidas Originals’ ZX series has been at the cutting edge of running shoe design. Relentlessly combining a forward-thinking aesthetic with the very best tech, ZX has always stood out as the offbeat innovator of the Originals family. Now, adidas Originals continues in this vein, welding the distinctive language of the ZX series with multiple groundbreaking chapters in 3-Stripe’s history – this Autumn’s biggest blockbuster. adidas Originals ZX 2K BOOST is priced at INR 13,999 The ZX takes decades of innovation in running technology, experimentation for new levels of comfy. ZX shows that play for the sake of it, creates something that looks and feels great. The next generation of ZX is reimagined to be more comfortable, satisfying, and bolder than ever. adidas Originals ZX 2K BOOST brings to life a new level of squishy The shoe will bring out the oddly satisfying feeling of ZX tech. The ZXience Network is a 24/7 stream inspired by oddly satisfying ZX tech. It brings the pleasure of slipping on a pair to life. It’s home to a new level of squishiness. The ZXience Network fuels the Internet’s obsession with stuff that feels too good to look away from. The audacious, hyper-modern ZX style is front and centre, bolstered by unexpected technical details that push the series ever further into the future. Championing squishiness over everything while elevating comfort and satisfaction, the bold silhouette takes its lead from the more layered designs of later ZX models, such as the iconic ZX 00 Series. adidas Originals ZX 2K BOOST is filled with technology to make it 'oddly satisfying' Finally, bringing the bold look to life, the final chapter of the ZX 2K BOOST sneaker and launches globally today on 1st October, 2020. Available at INR 13,999 across adidas Originals stores, select partner retailers and on adidas Originals ZX 2K BOOST is this season's biggest launch for the 3 Stripes


Priya Kumari Rana

Lifestyle Insider is a kind of junction point, connecting people with diverse interests that touch on the more luxurious aspects of lifestyle – fashion, design, travel, food and spirits, art, watches and jewellery, cars, yachts, and aviation, and technology. People today don’t fit into boxes and categories. In our individual ways, we are interested in diverse themes, products, and the challenges that face our world today. You will judge how well this effort of mine caters to your passions and proclivities.

Lifestyle Insider is a showcase of all that is beautiful and luxe. Behind every creation, is a designer, chef, entrepreneur, or a design maison. I have delved into my own appreciation for objetsde luxe that I have admired over the years – be it a love of fashion from the world’s top Parisian and Italian fashion maisons and their ’90s muses, or the care that goes into sari and Indian textile collections in my own family. Growing up on four continents, as the daughter of a former Indian Ambassador, I’ve seen a remarkable array of historic places and met a myriad people. My aim is to bring my world view into this website, a curation of what I find particularly stunning, unique, and newsworthy.

It’s an exciting time for brands all over the world. With change comes opportunity. With the global ‘reset’ and uncertainty on many fronts, there is a chance to write a new script. Let’s be those pioneers.

A bit about me:
A luxury and fashion journalist with 25 years of experience in publishing and magazine journalism, I have edited some of India’s top fashion and luxury magazines. I got my BA in Comparative Literature from UC Berkeley, and went on to receive my Master’s in English and French from the University of Strasbourg, France. I have also studied German and Film. I live in Gurugram, India, and look forward to once again exploring our world with a new-found freedom.

Priya Kumari Rana

Founder and Editor

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