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The BMW 3 Series Gran Turismo ‘Shadow Edition’ – with its cult shadow exterior design elements, twin turbo petrol engine, and 8-speed automatic transmission – launches in India, and could be the German automaker’s last version of the successful, slim, 3 Series Gran Turismo.

Lifestyle Insider The BMW 3 Series Gran Turismo 'Shadow Edition'

This could well be the end of an era. The last of the BMW 3 Series Gran Turismo as we know it, goes out in style, with the introduction of what could possibly become a cult model, with its brooding, dark, ‘shadow’ exterior touches. BMW Group India has just launched the new BMW 3 Series Gran Turismo ‘Shadow Edition’. The luxury tourer seamlessly unites elements of sports and comfort for customers who look for both adventure and extravagance. Locally produced at the BMW Plant Chennai, the BMW 3 Series Gran Turismo ‘Shadow Edition’ is available in petrol variant at all BMW dealerships across India from today onwards.

“The BMW 3 Series Gran Turismo is a unique vehicle concept in the segment and has become a trailblazer with its distinctive and modern character,” says Vikram Pawah, President, BMW Group India. “The new ‘Shadow Edition’ is an amalgamation of luxurious elegance and sportiness in an even more sophisticated form. Available in limited units, the ‘Shadow Edition’ offers our discerning customer one last opportunity to own this legendary icon of the successful model. It combines the best of both worlds – an embodiment of pure dynamism and a sense of spaciousness. Its emotional appeal and pronounced driving pleasure is designed to offer sheer driving pleasure.”

The BMW 3 Series Gran Turismo ‘Shadow Edition’ will be available in the M Sport design scheme and at a special ex-showroom price as follows – The BMW 330i Gran Turismo ‘Shadow Edition’ : Rs 42,50,000.

The new 3 Series Gran Turismo Shadow Edition is available in Alpine White, Melbourne Red Metallic, Black Sapphire Metallic and Estoril Blue Metallic paintworks. The upholstery is available in a choice of Sensatec Black/Red highlight | Black and Sensatec Veneto Beige | Veneto Beige.

There’s no denying it, it’s dark and handsome

The BMW 3 Series Gran Turismo ‘Shadow Edition’ with M Sport impresses with its sporty and elegant design. The striking lines, muscular surfaces, and discreet design elements made of black high-gloss unit bring a sense of exclusivity and lend gravitas to the vehicle. The bold kidney grille with nine slats in high-gloss black produce an especially athletic effect at the front end. The dark shadow effect extends to the LED headlights and taillights. The 18-inch star-spoke alloy wheels in jet black and the exhaust tailpipe in black chrome add to its distinctive, moody looks.

Inside, the BMW 3 Series Gran Turismo ‘Shadow Edition’ is designed keeping the M Sport variant in mind. The aluminium door sill plates, key with M logo, M sports leather steering wheel, mood-lifting colours of ambient lighting, and the air vents’ chrome edges catch the eye. The driver-oriented BMW cockpit offers easy access to all controls. The raised seating position and generous space allow superlative freedom of movement. The Panorama Glass Roof floods the cabin with natural light and brings in a sense of spaciousness. The model comes equipped with universal wireless charging as a complimentary accessory.

Inside its beating heart

The innovative petrol-powered engine from the BMW EfficientDynamics family offers a spirited power delivery as well as spontaneous responsiveness, even at low engine speeds, thanks to BMW TwinPower Turbo Technology. The two- litre four-cylinder petrol engine of BMW 330i Gran Turismo ‘Shadow Edition’ produces an output of 185 kW / 252 hp and maximum torque of 350 Nm at 1,450 – 4,800 rpm. The car accelerates from 0 - 100 km / hr in just 6.1 seconds.

The eight-speed Steptronic Sport automatic transmission performs smooth, almost imperceptible gear shifts. At any time, in any gear, the transmission collaborates perfectly with the engine, enabling it to develop its full power and efficiency. For even greater driving pleasure, you can opt for steering wheel paddle shifters for the eight-speed Steptronic transmission, and make like an F1 champ.

This 3 Series Gran Turismo provides unparalleled performance coupled with cutting-edge safety technologies. BMW’s exemplary safety provides optimal support in any situation with six air bags, Anti-Lock Braking System (ABS) with brake assist, Dynamic Stability Control (DSC) including Dynamic Traction Control (DTC), Cornering Brake Control (CBC), Side-impact Protection, Runflat tyres with reinforced sidewalls, emergency spare wheel, electronic vehicle immobiliser, a fully automated and chargeable key and a crash sensor.

The BMW ConnectedDrive features BMW iDrive (the on-board Driver Information system) with 22.3 cm display, touch functionality based BMW Navigation system Professional with 3D maps (integrated Global Positioning System-GPS), BMW Apps, Park Distance Control (PDC), Rear View Camera, Apple CarPlay®, Connectivity through Bluetooth, and USB/AUX IN connectivity.

How to book yours

The BMW 3 Series Gran Turismo ‘Shadow Edition’ can also be booked online by customers from the comfort of their home. Once they login to, they can explore a 360° view of vehicle exterior and interior along-with all features and personalization options at the click of a button. All queries on product, service packages and finance options can be addressed in by interacting with a dealer representative online. In addition, payments can be made online in a secure way.

Customers will receive their new car at the place of their choice after a thorough sanitization process along with handover of all vehicle documents in a sanitized envelope. Deliveries will be initiated adhering to all local government directives post the lockdown period.


Priya Kumari Rana

Lifestyle Insider is a kind of junction point, connecting people with diverse interests that touch on the more luxurious aspects of lifestyle – fashion, design, travel, food and spirits, art, watches and jewellery, cars, yachts, and aviation, and technology. People today don’t fit into boxes and categories. In our individual ways, we are interested in diverse themes, products, and the challenges that face our world today. You will judge how well this effort of mine caters to your passions and proclivities.

Lifestyle Insider is a showcase of all that is beautiful and luxe. Behind every creation, is a designer, chef, entrepreneur, or a design maison. I have delved into my own appreciation for objetsde luxe that I have admired over the years – be it a love of fashion from the world’s top Parisian and Italian fashion maisons and their ’90s muses, or the care that goes into sari and Indian textile collections in my own family. Growing up on four continents, as the daughter of a former Indian Ambassador, I’ve seen a remarkable array of historic places and met a myriad people. My aim is to bring my world view into this website, a curation of what I find particularly stunning, unique, and newsworthy.

It’s an exciting time for brands all over the world. With change comes opportunity. With the global ‘reset’ and uncertainty on many fronts, there is a chance to write a new script. Let’s be those pioneers.

A bit about me:
A luxury and fashion journalist with 25 years of experience in publishing and magazine journalism, I have edited some of India’s top fashion and luxury magazines. I got my BA in Comparative Literature from UC Berkeley, and went on to receive my Master’s in English and French from the University of Strasbourg, France. I have also studied German and Film. I live in Gurugram, India, and look forward to once again exploring our world with a new-found freedom.

Priya Kumari Rana

Founder and Editor

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