Sneaker Alert!

The Arzareth cometh: adidas + KANYE WEST launch the much awaited YEEZY 700 V3 Arzareth with its intriguing silhouette and eye-catching colour scheme.

Lifestyle Insider The YEEZY 700 V3 ARZARETH costs Rs 19,999

Sneakerheads, listen up. Can you handle the new Arzareth? Named after a biblical land “beyond the great river where the Ten Tribes of Israel” are meant to dwell, this haute sneaker references superstar Kanye West’s religious beliefs. He’s teamed up with adidas and dropped the hot YEEZY 700 V3 Arzareth, with a striking blue and white stripe pattern with olive accents, overlaid with a translucent rubber cage. It features an upper composed of monofilament engineered mesh with RPU overlays for structure and durability while the bootie construction provides a snug adaptable fit.

The RPU cage actually glows in the dark – even in low lighting conditions. This model features no-tie stretch laces for easy on and off wear and comes equipped with a second set of standard laces. The PU encapsulated EVA midsole provides comfort and durability, and the herringbone rubber outsole offers unique design cues and improved traction.

Lifestyle Insider YEEZY 700 V3 ARZARETH

This shoe is available at the Promenade Delhi, Select CITYWALK Delhi, Linking Road Mumbai, and Brigade Bangalore. Shop online at at, Price: Rs 19,999.

Lifestyle Insider adidas Originals YEEZY SLIDE Core, Rs 4,999

And for those whom comfort means never having to sacrifice style, they had better make a run for the adidas + KANYE WEST’s YEEZY SLIDE Core and the YEEZY SLIDE Soot that launches on September 4, 2020.

The YEEZY SLIDE features injected EVA foam to provide lightweight durability, the soft top layer in the footbed offers immediate step in comfort. The outsole utilizes strategic groove placement for optimal comfort and traction. Available on only. Price: Rs 4,999.

Lifestyle Insider adidas Originals YEEZY SLIDE Core, costs Rs 4,999


Priya Kumari Rana

Lifestyle Insider is a kind of junction point, connecting people with diverse interests that touch on the more luxurious aspects of lifestyle – fashion, design, travel, food and spirits, art, watches and jewellery, cars, yachts, and aviation, and technology. People today don’t fit into boxes and categories. In our individual ways, we are interested in diverse themes, products, and the challenges that face our world today. You will judge how well this effort of mine caters to your passions and proclivities.

Lifestyle Insider is a showcase of all that is beautiful and luxe. Behind every creation, is a designer, chef, entrepreneur, or a design maison. I have delved into my own appreciation for objetsde luxe that I have admired over the years – be it a love of fashion from the world’s top Parisian and Italian fashion maisons and their ’90s muses, or the care that goes into sari and Indian textile collections in my own family. Growing up on four continents, as the daughter of a former Indian Ambassador, I’ve seen a remarkable array of historic places and met a myriad people. My aim is to bring my world view into this website, a curation of what I find particularly stunning, unique, and newsworthy.

It’s an exciting time for brands all over the world. With change comes opportunity. With the global ‘reset’ and uncertainty on many fronts, there is a chance to write a new script. Let’s be those pioneers.

A bit about me:
A luxury and fashion journalist with 25 years of experience in publishing and magazine journalism, I have edited some of India’s top fashion and luxury magazines. I got my BA in Comparative Literature from UC Berkeley, and went on to receive my Master’s in English and French from the University of Strasbourg, France. I have also studied German and Film. I live in Gurugram, India, and look forward to once again exploring our world with a new-found freedom.

Priya Kumari Rana

Founder and Editor

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