This year, AD Design Show, not in its third edition, has gone virtual. The AD Design Show showcases products across multiple categories: furniture, carpets, antiques, marble, accessories, bathrooms, kitchen, lighting, paints and more. The show kicked off with a compelling schedule running across two days that entailed exciting house tours, panel discussions and talks by the most iconic names in the design sphere.
With Asian Paints as title partner for AD Design Show, the company has expanded its portfolio, first with Ado?r, a range of furniture, decorative lights and furnishings, and six months later, released three more collections in the fabric and furnishing category. The Pure Concept for Nilaya, PURE–Royale and finally, the pièce de résistance, Sabyasachi for Nilaya.Apartment 9
AD Design Show Virtual launched with a special welcome from Alex Kuruvilla, the managing director of Condé Nast India and Amit Syngle, managing director and CEO of Asian Paints. Headlining the show was a special presentation by global design legends and Pritzker Prize winners. Two icons of the architecture world came together for the first time at AD Design Show Virtual BV Doshi, winner of the Padmi Shri as well as the Padma Bhushan, and Frank Gehry, the renowned modern architect behind world-famous marvels, including the Guggenheim Museum. To engage design enthusiasts further, the line-up encompassed Instagram Lives and city-specific conversations between architects, designers, and photographers along with other creative experts who showcased the cities of Bengaluru, Goa and Chandigarh like never before. AD spoke to Diana Kellogg, the architect behind one of its most fascinating covers, who revealed the story behind the amazing Rajkumari Ratnavati Girls School in Jaisalmer. The most-awaited and popular home tour series made a comeback this year. Viewers were taken into the homes of tastemakers in New Delhi, Mumbai and London.
AD Design Show Virtual went live on 14 August and will run through till 30 November 2021, on a crisply designed independent digital platform - https://addesignshow.architecturaldigest.in/ as well as across AD’s social channels. The online format will allow architects, designers, and every design lover across the globe to witness the exciting events planned.
“Asian Paints has always been a champion of innovation and creativity in home decor and we’re thrilled to continue our association with AD Design Show, now in a virtual format for its third edition,” says Amit Syngle, managing director and CEO, Asian Paints. “AD Design Show Virtual is a great opportunity for us to partner as it’s a unique and interactive luxury design platform and Asian Paints definitely stands for such breakthrough initiatives.”Jaipur Rugs
"Once a year all roads led to the Dome – AD Design Show was the most sought-after destination for design lovers across the country and the world,” says Alex Kuruvilla, managing director, Condé Nast India. “Not only has our first virtual AD Design Show overcome the challenges of the times we live in but it is now bigger, brighter, and better. Digital technologies have helped us recreate the event in its exciting, new virtual avatar which enables us to reach an unprecedented global audience in a dynamic, interactive user-friendly platform. The overwhelming participation of over 100 brands is testimony to the power of AD India and its signature event, AD Design Show."Daum
AD Design Virtual Show features some of the most renowned Indian and international brands and products like Apartment 9, Christofle by Emery Studio, Duroflex, Jaipur Rugs, Phillips Antiques, Armani Casa by Seetu Kohli Home, BoConcept, Ralph Lauren Home by Seetu Kohli Home, Timothy Oulton, and Asian Paints Furniture.
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It’s an exciting time for brands all over the world. With change comes opportunity. With the global ‘reset’ and uncertainty on many fronts, there is a chance to write a new script. Let’s be those pioneers.
A bit about me:
A luxury and fashion journalist with 25 years of experience in publishing and magazine journalism, I have edited some of India’s top fashion and luxury magazines. I got my BA in Comparative Literature from UC Berkeley, and went on to receive my Master’s in English and French from the University of Strasbourg, France. I have also studied German and Film. I live in Gurugram, India, and look forward to once again exploring our world with a new-found freedom.
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