Untamed New York

Fendi releases a new #FendiPeekaboo video today, starring Academy Award-nominated British actress Naomi Watts filmed in her apartment in New York.

British actress Naomi Watts in the FENDI #FendiPeekaboo video.

Fendi has today launched a #FendiPeekaboo video starring award-winning actress Naomi Watts, presented in celebration of the opening of the new Fendi Queen’s Club flagship boutique in Sydney, Australia, in early April 2021.

The new video, called ‘Wild Untamed Naomi’ is a vignette of a private moment in Naomi Watt’s day within her apartment in New York, documenting her hidden and surprising side, accompanied by the Fendi Peekaboo ISeeU bag.

What starts as an average and restless day becomes untamed as Naomi escapes into her own world and discovers the joy of releasing stress and anxiety through a cathartic release of movement, unleashing her inner, wilder, and unseen side. With the help of her Fendi Peekaboo ISeeU bags, the ‘Birdman’ actress will seek out the extraordinary in the ordinary.

FENDI #FendiPeekaboo Naomi Watts stars in this video

The wistful instrumental music, reflecting Naomi’s initial restless mood, leaves space to the catchy and upbeat electro-pop track, ‘Beggin’ by Canadian duo Humans, which brightens the atmosphere and evokes the audience to dance along with Naomi during the video.

Intimate in scope and irreverent in tone, the video is a journey to self-love that plays with the Fendi values of creativity, craftsmanship and playful spirit, whilst celebrating the eternal narrative of the Fendi Peekaboo bag – the hidden beauty within.

The Peekaboo ISeeU bag stars in this FENDI #FendiPeekaboo video with Naomi Watts

“I love the colours! And it’s a classic shape that’s very functional, whether you’re travelling with it or just using it as a day to-day bag,” says Naomi Watts about the Fendi Peekaboo bag. “It just works.” The SAG and BAFTA-nominated actress, starrer of such iconic films like Mulholland Drive and King Kong, is currently starring in Netflix drama ‘Penguin Bloom’ and ‘Boss Level; with Mel Gibson, and will be seen in Phillip Noyce’s ‘Lakewood’ and the Blumhouse drama ‘Once Upon a Time in Staten Island’. She’s currently filming ‘Infinite Storm’ for Bleecker Street (she’s a producer for all three films).

Presented for the first time in the Fendi Fall/Winter 2020-21 Collection, the iconic Peekaboo ISeeU features an accordion-frame shape, to open in a deep ‘smile’ featuring inside pockets which can be interchangeable in smooth leather or precious skins and personalized with one’s initials.

The #FendiPeekaboo video featuring Naomi Watts has just launched globally today.

Video Credits:
Directed by Sophia Li
Executive Producer & Talent Director: Rikki Keene
Fashion Editor: Melissa Levy
Director of Photography: Isabella Tan
Lighting Design and Photographer: Andy Harrington
Hair: Ryan Trygstad
Make-Up: Mary Wiles
Set Design: Kyle Hagemeier
Movement Director: Elena Vazintaris
Producer: Antonia Tedroff
Project Manager: Mollie Dixon
Editor: Nicholas Blatt
Track: “Beggin (Gang Signs Remix)” by HUMANS


Priya Kumari Rana

Lifestyle Insider is a kind of junction point, connecting people with diverse interests that touch on the more luxurious aspects of lifestyle – fashion, design, travel, food and spirits, art, watches and jewellery, cars, yachts, and aviation, and technology. People today don’t fit into boxes and categories. In our individual ways, we are interested in diverse themes, products, and the challenges that face our world today. You will judge how well this effort of mine caters to your passions and proclivities.

Lifestyle Insider is a showcase of all that is beautiful and luxe. Behind every creation, is a designer, chef, entrepreneur, or a design maison. I have delved into my own appreciation for objetsde luxe that I have admired over the years – be it a love of fashion from the world’s top Parisian and Italian fashion maisons and their ’90s muses, or the care that goes into sari and Indian textile collections in my own family. Growing up on four continents, as the daughter of a former Indian Ambassador, I’ve seen a remarkable array of historic places and met a myriad people. My aim is to bring my world view into this website, a curation of what I find particularly stunning, unique, and newsworthy.

It’s an exciting time for brands all over the world. With change comes opportunity. With the global ‘reset’ and uncertainty on many fronts, there is a chance to write a new script. Let’s be those pioneers.

A bit about me:
A luxury and fashion journalist with 25 years of experience in publishing and magazine journalism, I have edited some of India’s top fashion and luxury magazines. I got my BA in Comparative Literature from UC Berkeley, and went on to receive my Master’s in English and French from the University of Strasbourg, France. I have also studied German and Film. I live in Gurugram, India, and look forward to once again exploring our world with a new-found freedom.

Priya Kumari Rana

Founder and Editor

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