Get Flabbergasted by the Flabjacks!

ONLY x Flabjacks Limited Edition collection has hit town – are you ready for these corpulent, colourful, and curious creatures that have found their way on this youthful clothing capsule?

ONLY x Flabjacks 1

For the first time in India, ONLY brings a universe of cute and fun characters illustrated by young Shanghai-based artist Ton Mak, featuring characters from Flabjacks that are unique, colourful, and are full of life. A world of chubby odd folks and quirky inanimate things brought to life, the limited-edition collection of casualwear is an extension of this world with quirky prints against street style silhouettes for women. The characters featured have been designed to resonate with everyday life.

ONLY x Flabjacks 2

"I'm thrilled to have the opportunity with ONLY, to bring Flabjacks officially to India for the first time. With the Pals of the World theme, I hope that everyone can share in the spirit of friendship and positive vibes brought vividly to life in the new collection,” says Ton Mak.

ONLY x Flabjacks Printed T-Shirt - INR 1999 ONLY x Flabjacks Printed Woven Shorts - INR 1999

Flabjacks is a universe of cute and fun characters illustrated by Ton Mak. What began as escapist doodles quickly turned into its own fully formed world - a world of unique and odd folk, and of quirky inanimate thingymajigs brought to life! Ton grew up nomadically between New Zealand and United Kingdom. Initially introduced to art as a form of therapy by her mother at an early age, she has been drawing and painting for as long as she could remember. She graduated from University College London with a bachelor’s degree in Anthropology. To date, Flabjacks has collaborated with top brands such as Gucci, Swatch, Apple, Nike and making its distinctive and colourful mark throughout Asia, Europe and the US.

ONLY x Flabjacks Pink Top - INR 1499 ONLY x Flabjacks Slouchy Fit Denim - INR 3999

“ONLY has always believed in experimenting with something new and fun! Over the years, the brand has worked on some cool limited-edition collaborations, and it has always resonated well with our audience,” says Vineet Gautam, Country Head, BESTSELLER India. “ONLY’s DNA is all about being cool, young and carefree, which blends perfectly with FLABJACKS! Excited to be the first one to launch this limited-edition collection in India.”

ONLY x Flabjacks Woven Printed T-Shirt - INR 2299

The carefree nature of the illustrations complements the laid back styles of the garments, which include dresses, jogger-style trousers, crop tops and denim. Together, both brands have identified distinct prints that pair perfectly with the brand's ethos, resulting in a cool and understated yet strong collection that can be dressed up or down.

The new collection is available at stores and online at


Priya Kumari Rana

Lifestyle Insider is a kind of junction point, connecting people with diverse interests that touch on the more luxurious aspects of lifestyle – fashion, design, travel, food and spirits, art, watches and jewellery, cars, yachts, and aviation, and technology. People today don’t fit into boxes and categories. In our individual ways, we are interested in diverse themes, products, and the challenges that face our world today. You will judge how well this effort of mine caters to your passions and proclivities.

Lifestyle Insider is a showcase of all that is beautiful and luxe. Behind every creation, is a designer, chef, entrepreneur, or a design maison. I have delved into my own appreciation for objetsde luxe that I have admired over the years – be it a love of fashion from the world’s top Parisian and Italian fashion maisons and their ’90s muses, or the care that goes into sari and Indian textile collections in my own family. Growing up on four continents, as the daughter of a former Indian Ambassador, I’ve seen a remarkable array of historic places and met a myriad people. My aim is to bring my world view into this website, a curation of what I find particularly stunning, unique, and newsworthy.

It’s an exciting time for brands all over the world. With change comes opportunity. With the global ‘reset’ and uncertainty on many fronts, there is a chance to write a new script. Let’s be those pioneers.

A bit about me:
A luxury and fashion journalist with 25 years of experience in publishing and magazine journalism, I have edited some of India’s top fashion and luxury magazines. I got my BA in Comparative Literature from UC Berkeley, and went on to receive my Master’s in English and French from the University of Strasbourg, France. I have also studied German and Film. I live in Gurugram, India, and look forward to once again exploring our world with a new-found freedom.

Priya Kumari Rana

Founder and Editor

Contact Us

Mail us @