Dizzyingly Delightful

Fendi launches its Summer 2021 Capsule featuring the FF Vertigo collaboration with Sarah Coleman – a breezy, uplifting, and fun collection that marries perfectly functionality and style – and features the Maison’s classic FF motif, in a twisted, turned iteration.

The FENDI Summer 2021 Capsule

Happy, colourful, irresistible… Fendi celebrates the summer season with a dedicated capsule collection injected with a joyful, uplifting mood. Dominated by yellow and light blue tones, the Summer 2021 capsule, spans a range from sophisticated and eye-catching bags and accessories, to compelling ready-to-wear for women, men, and children.

Seventies’ references and ‘90s vibes come together in a charming line-up, where Fendi’s outstanding craftsmanship and innovative, forward-thinking approach shine bright.

FENDI FF VERTIGO Capsule collection - outdoorsy and fun, with a 70s and 90s spirit

As part of its Summer 2021 capsule, after the official launch at Design Miami, Fendi reiterates its collaboration with New York-based visual artist Sarah Coleman, known for her disruptive manipulation of designers’ materials that she employs to rethink and repurpose everyday objects with an ironic filter.

Sharing the same passion for taking handcraft in new directions, Coleman and Fendi Accessories and Menswear Artistic Director Silvia Venturini Fendi worked together on a new interpretation of the iconic FF logo pattern, which was revisited through a ‘70s psychedelic filter. The result is FF Vertigo, a new magnetic motif offering a twisted, turned version of the classic FF pattern.

FENDI Summer 2021 Capsule collection

In the accessories range, the yellow FF Vertigo is printed through an ink jet technology on the mineral tanned leather used for the legendary Peekaboo bag. The same Vertigo pattern, in yellow or blue variations, is also printed on cool and resistant coated canvas and pops up on a timeless tobacco jacquard fabric. Both the variations pepper chic and functional shoppers and the new Baguette 1997 bag, a re-edition of the brand’s signature accessory, featuring slim sides and an adjustable and flappable handle, to wear under the arm, revamping the iconic spirit of this legendary style. Fendi Vertigo also decorates new bag designs, including the contemporary and cool Fendi Bauletto mini bag together with the textile’s world that features featherlight fabrics ideal for the summer season. The capsule includes a fun, practical and versatile Fendi Mini Sunshine Shopper in straw with coloured profiles in contrast and a more traditional leather version both with the iconic Fendi Roma logo.

The FENDI Summer 2021 Capsule features a new baguette

As part of the collaboration developed with Sarah Coleman, Fendi also peppered its Peekaboo X-Tote and the Baguette 1997 with the FF Fisheye motif where the signature FF logo gets wavy and fluid, as it is seen through a fish-eye lens.

The FENDI Summer 2021 Capsule is outdoorsy, marrying functionality with style

Cherry on top, inspired by the project showcased at Design Miami, Coleman and Fendi are also presenting a Peekaboo ISeeU style crafted from an FF logo padded nappa leather which is treated to glow in the dark.

On this occasion the Peekaboo ISeeU Small is presented, enlarging the Peekaboo ISeeU family; powerful attitude and proportions, it sprinkles the magic of the Fendi ultimate Icon in a smaller size appearing in timeless bicolour version in both smooth leather and Selleria.

FENDI Summer 2021 Capsule

Inspired by the sense of adventure and freedom deeply linked with the outdoor lifestyle, the ready-to-wear offering combines ultimate style and functionality. In the women’s RTW range, multi-pocket skirts, transformable jackets, and cargo pants injected with an utilitarian feel are worn with hyper-feminine bodysuits and draped tops showing the FF Vertigo pattern, which is also rendered on sporty windbreakers worn with coordinated gym sets, on one-piece swimsuits and bikinis, as well as on lace dresses, trench coats and fluid pants.

The same combination of effortless elegance and contemporary functionality is infused in the Men’s collection, deeply inspired by an outdoor mood. Lightweight yet resistant fabrics, including the FF Vertigo jacquard, give a chic yet practical twist to T-shirts, bowling shirts, bermuda pants, as well as cool fisherman’s vests matched with coordinated baggy pants and polished raincoats and summer suits crafted from lightweight organza. The FF Vertigo multicolour motif is rendered on embossed leather on the Fendi Pack style, while the flat Baguette, coming in a medium and mini version, are the go-to pieces enhancing the chic yet functional appeal of the collection. Adding an extra exciting touch to the lineup, the Peekaboo ISeeU bag is shown in an iconic nappa version embossed with the FF fish-eye motif. Celebrating the joys of the outdoor life, the Fendi Flow runners stand out with their FF Vertigo pattern, along with the new featherweight Fendi Force high-top sneaker, which finds place next to trekking sandals. The outdoor theme also influences the high-tech ear pods and phone cases, as well the jewellery selection where interlaced leather is matched with both lacquered metallic details and hiking ropes.

In keeping with the “mini me” trend, adult silhouettes find a playful, utterly cute reinterpretation in the kidswear range, where the swirling FF Vertigo pattern is splashed on nylon outfits with a utility feel, as well as on canvas compact pants, on organza draped frocks and tops, as well as on a selection of beachwear styles.

FENDI's Summer 2021 Capsule

The irresistible FF “Fisheye” and FF “Vertigo” wave patterns bring an extra excitement to the Forever Fendi Timepieces collection. The 29 mm stainless steel case versions are presented in two versions, the vibrant multicolour FF “Fisheye” pattern decorates both the luminescent dial and the white calfskin leather strap of the watch while in the other version shines a yellow sunray opalin dial with a white printed FF “Vertigo” pattern with sapphire crystal on a satin-brushed stainless steel bracelet with polished stainless steel FF logo. The 39 mm stainless steel versions feature a brown vertical brushed opalin dial with dark brown printed FF “Vertigo” pattern or a white vertical brushed opalin dial with multicolour printed FF “Fisheye” pattern, both have a double date aperture at 12 o’clock and a satin-brushed stainless-steel bracelet.

The charming, psychedelic FF Vertigo motif is also the protagonist of a range of limited-edition items, designed for the coolest outdoor adventures. A Polaroid camera born from the will to personalize the iconic Vintage Polaroid OneStep Close-Up 600 instant camera with the Fendi DNA, combining the design of the renowned instant camera from the ‘90s with FF Vertigo.

A fun and versatile food à porter Bento box is part of the collaboration between FENDI and Italian brand Alessi and a camping equipment set, including a tent and a men’s technical backpack is produced by Italian specialist Ferrino both representing two leading companies in their fields, united by Italian excellence and expertise.

In keeping with the effervescent vintage-like spirit of the Summer Capsule, Fendi also infuses a free-spirited ‘70s vibe into a range of crochet bag styles, spanning from the Mini Peekaboo and the Baguette to the Sunshine Shopper enriched with the Fendi Roma logo.

At the same time, an intentionally ‘90s kitschy vibe is channelled with the boldest version of the Baguette 1997, covered with a cascade of shimmering sequins or enriched with intricate floral embroideries.

Along with the Sarah Coleman collaboration, the Sellerissima range completes the Summer Capsule. The hyper-sophisticated Selleria range gets updated with an audacious touch: a handmade macro stitching exalting the timeless shapes of Fendi, the Peekaboo and the Baguette, as well as of fashion styles, like the By the Way, the Moonlight and the Sunshine Shopper.

Available in Fendi Boutiques worldwide and on fendi.com


Priya Kumari Rana

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