Queen Bey has been quietly dropping first a video, then a series of images, on her Instagram account, asking her 155 million followers “where is your beast mode?” in a staccato, cleverly shot video featuring her latest (and guaranteed sellout-successful – if Beyoncé’s last collab was anything to go by) with superbrand adidas. The adidas x Ivy Park collection part deux, aptly called ‘Drip 2’, includes apparel, featuring several pieces with inclusive sizing and gender-neutral performance gear, footwear, accessories, available exclusively online on 29th October 2020 and in-stores on 30th October respectively. So we suggest you log in and shop, or be left out, as this is a collection that’s sure to sell out… fast.Beyonce in performance gear, shoes and accessories - adidas X IVY PARK Drip 2
“This is my Park”
Revealed via a series of images (‘Honey Drip’ and ‘Honey Grass’) and videos featuring Beyoncé, the artist, creative visionary, mother, and businesswoman asks the viewer to find their park – the place, imagined or real, that defines and centres them.
Where is your beast mode? What drives you? Where do your dreams lie? What is your motivation? The answer is “your park”, and it’s this second collection from adidas x Ivy Park. Inspired by the inner beauty, strength, resilience and energy of artists who have found their respective parks, Beyoncé and adidas celebrate remaining positive and always finding joy.
As the world faces various conflicts with unknown outcomes, Beyoncé looked inward to find the ability to mentally, physically, and emotionally find her park. Between video calls and what she and her children call ‘Fashion Fridays’, Beyoncé found laughter and joy in the stillness that came along with her new way of living.Beyonce wears adidas X IVY PARK Drip 2 - Honey Grass
adidas x Ivy Park pushes the boundaries of traditional performance wear to deliver a collection that is effortlessly functional, relentlessly stylish, and always inclusive. Rendered in a vivid colour palette of real coral, mesa, yellow tint, dark green and green tint, styles illustrate a work ethic as relentless and innovative as that of their creator.
The Drip 2 collection includes everything the wearer needs, to own the gym to life transition, and utilizes Unite Fit as the new standard of inclusive and genderless sizing, allowing an impressive size range of XXXS-4X for the apparel collection in many styles. For accessories, a selection of belts, socks, and hats, alongside functional belt bags, fanny packs, and a duffle bag complement the utility and versatility of the apparel collection.
Ivy Park also expands its footwear offerings with six new styles including updated colourways of the Ivy Park Ultra Boost, Nite Jogger, and Super Sleek 72 silhouettes, while introducing the Ivy Park Forum sneaker in both Mid and Lo offerings. The footwear reinterprets classic adidas silhouettes and incorporates innovative lacing and hook systems, allowing the wearer to clip the shoes to a gym bag.Beyonce in her latest collab - adidas X IVY PARK Drip 2
adidas x Ivy Park combines Beyoncé’s love of athleticism and fashion with adidas’ performance and innovation to push the boundaries of athletic wear and inspire anyone who understands that beauty is more than physical appearance. True beauty is in the health of our minds, hearts and bodies, and expresses itself through inclusivity, love, laughter, action, and joy.
The adidas X Ivy Park Drip 2 collection launches online on www.shop.adidas.co.in 29th October 2020 and in-stores on 30th October 2020.
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A bit about me:
A luxury and fashion journalist with 25 years of experience in publishing and magazine journalism, I have edited some of India’s top fashion and luxury magazines. I got my BA in Comparative Literature from UC Berkeley, and went on to receive my Master’s in English and French from the University of Strasbourg, France. I have also studied German and Film. I live in Gurugram, India, and look forward to once again exploring our world with a new-found freedom.
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