Flashback to California in the 1980s and I recall from memory – every junior or senior in my public high school in San Francisco who ever wanted to be one of the ‘cool kids’ sported an adidas Original A-ZX on his or her feet at some point in their scholastic life. From the Skaters to the Preppies and the Jocks, it was a must-have, with those three unmistakable stripes that set you apart from the ‘lame’ crowd. It was the first time that a running shoe had transitioned into mainstream, young fashion, and this was a trend that would forever alter the way sneakers would be worn henceforth. The guys at adidas had struck gold, and they knew it.adidas Originals A-ZX RETRO, from the back
Flash forward to today. ‘Retro’ is in vogue, and is not likely to fade anytime soon. It’s the perfect time for Germany-headquartered adidas to bring back this iconic design, by dipping into its archives, by re-releasing the ZX-1000C model from the late 1980s, with the same colour scheme as the original. And as the brand gears up for 26 drops over the next two years (something it had done in 2008-2009), from its A-ZX series, starting with R (for RETRO), it hints at taking inspiration from the Periodic Table of Elements. And who didn’t have to learn this at school?adidas Originals A-ZX Series is inspired by the Periodic Table
So what does the new re-released sneaker look like? A white dual material upper pairing synthetic suede and nylon mesh is complemented by details executed in black and the typical adidas Originals blue for the three stripes, the heel and the toe box. The vintage look is brought to the next level by the cream-white outsole, the pastel yellow execution of the Torsion system and the iconic lime green Torsion lacelock. Looking into the past, the adidas Originals ZX 1000C RETRO sneaker sets its footprint at the starting block of the A-ZX Series.
The adidas Originals ZX 1000C RETRO launched globally on August 7th 2020, and you can find your pair at adidas.com/A-ZX. adidas.com/A-ZX @adidasOriginals #adidasZX. Price: Rs 7,999.adidas Originals A-ZX RETRO, the sole
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It’s an exciting time for brands all over the world. With change comes opportunity. With the global ‘reset’ and uncertainty on many fronts, there is a chance to write a new script. Let’s be those pioneers.
A bit about me:
A luxury and fashion journalist with 25 years of experience in publishing and magazine journalism, I have edited some of India’s top fashion and luxury magazines. I got my BA in Comparative Literature from UC Berkeley, and went on to receive my Master’s in English and French from the University of Strasbourg, France. I have also studied German and Film. I live in Gurugram, India, and look forward to once again exploring our world with a new-found freedom.
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