The Filmfare Awards Like You’ve Never Seen Before

Catch all the action from the 66th Vimal Elaichi Filmfare Awards 2021 on Facebook and Instagram, from the award ceremony to exclusive content, including red-carpet action, behind-the-stage fun and performance rehearsals.

Catch all the action from the 66th Vimal Elaichi Filmfare Awards 2021 on Facebook and Instagram

Facebook has announced that it has partnered with Worldwide Media to provide fans access to the 66th Vimal Elaichi Filmfare Awards 2021 on Facebook Watch and Instagram globally. Through this partnership, fans across the globe will be able to catch the simulcast of the awards on April 11th, 2021 at 12PM IST on Facebook Watch and engage with their favourite celebrities and moments from the awards on Instagram.

Viewers will be able to catch their favourite celebrity performances along with exclusive video-on-demand engaging content including the red-carpet action, behind-the-stage fun, performance rehearsals, and many more entertaining moments on Facebook and Instagram. Adding to this immersive experience, fans will also have access to specially curated content by some of the biggest stars on Facebook Watch and entertaining Reels from celebrities including Sara Ali Khan, Hrithik Roshan, Nora Fatehi, Sunny Leone among others.

“Our mission at Facebook is to bring the world closer together through content that resonates with people,” says Manish Chopra, Director and Head of Partnerships, Facebook India. “Movies have a unique power to build and connect communities in an engaging way and are extremely popular among our users on Facebook and Instagram. With our platforms being home to the country's biggest moments and pop culture, we are excited to partner with Filmfare to not only bring people together around the biggest celebration of cinema but also engage people with interactive content and exclusive red-carpet moments from the awards on Facebook Watch and Instagram Reels.”

"We are glad to offer today's digital-first audiences a view of the FIlmfare Awards in an interactive and engaging format through Facebook and Instagram,” says Deepak Lamba, CEO, Worldwide Media. “This longstanding partnership sets the stage for the global fans to come together and get an exclusive view of the performances and accolades that headlined this year’s award ceremony. Following the mandated safety precautions, we shot the performances and held the ceremony behind closed doors, in a safe and private environment."

The ceremony will be available to view on Facebook on


Priya Kumari Rana

Lifestyle Insider is a kind of junction point, connecting people with diverse interests that touch on the more luxurious aspects of lifestyle – fashion, design, travel, food and spirits, art, watches and jewellery, cars, yachts, and aviation, and technology. People today don’t fit into boxes and categories. In our individual ways, we are interested in diverse themes, products, and the challenges that face our world today. You will judge how well this effort of mine caters to your passions and proclivities.

Lifestyle Insider is a showcase of all that is beautiful and luxe. Behind every creation, is a designer, chef, entrepreneur, or a design maison. I have delved into my own appreciation for objetsde luxe that I have admired over the years – be it a love of fashion from the world’s top Parisian and Italian fashion maisons and their ’90s muses, or the care that goes into sari and Indian textile collections in my own family. Growing up on four continents, as the daughter of a former Indian Ambassador, I’ve seen a remarkable array of historic places and met a myriad people. My aim is to bring my world view into this website, a curation of what I find particularly stunning, unique, and newsworthy.

It’s an exciting time for brands all over the world. With change comes opportunity. With the global ‘reset’ and uncertainty on many fronts, there is a chance to write a new script. Let’s be those pioneers.

A bit about me:
A luxury and fashion journalist with 25 years of experience in publishing and magazine journalism, I have edited some of India’s top fashion and luxury magazines. I got my BA in Comparative Literature from UC Berkeley, and went on to receive my Master’s in English and French from the University of Strasbourg, France. I have also studied German and Film. I live in Gurugram, India, and look forward to once again exploring our world with a new-found freedom.

Priya Kumari Rana

Founder and Editor

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