Louis Vuitton has just announced Cate Blanchett as its newest House Ambassador and the face of its latest High Jewellery collection.
Cate Blanchett in Louis Vuitton's new Spirit - High Jewellery campaign
We’ve fallen for Academy Award winner Cate Blanchett’s new look as Louis Vuitton’s House Ambassador. The iconic actor is captured by photographer Sølve Sundsbø in an expressive series of portraits for Louis Vuitton’s latest High Jewellery collection, Spirit. Styled in angular, monochromatic looks, both actor and jewellery beguile in the House Ambassador’s first campaign for the Maison.
Cate Blanchett the new face of Louis Vuitton
Through five pared-back shots, Blanchett effortlessly embodies the collection’s themes – Liberty, Fantasy, Grace, Radiance and Destiny; themes chosen by Artistic Director of Watches and Jewellery, Francesca Amfitheatrof, for highlighting values dear to the story of Louis Vuitton.
“I am extremely excited to have this opportunity to collaborate with Louis Vuitton – a truly iconic House with an enormous cultural reach,” says Cate. “To wear the magnificent pieces created by Francesca Amfitheatrof is a bedazzling pleasure, and Nicolas Ghesquière, as ever, amazes and inspires me.”
Cate Blanchett is the new brand ambassador for Louis Vuitton
Synonymous herself with elegance and charm, Cate Blanchett personifies not only a collection steeped in storytelling but the strength, spirit, and timelessness of Louis Vuitton women.
The campaign will launch in print on 2nd July 2022.
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