An Icon Turns Green

adidas Originals reimagines the iconic Stan Smith sneaker, in sustainable Primegreen uppers made of recycled materials developed by the sports brand to help end plastic waste.

Lifestyle Insider From the adidas Originals SS'21 Campaign STAN FOREVER (Sustainable Stan Smith sneakers)

Since its inception, the Stan Smith has reigned supreme as the ultimate white leather sneaker, passed down through generations as an icon of modern design. This season, adidas Originals turns its attention, once again, to the timeless silhouette, overhauling the Stan Smith from the inside out, working with Primegreen, a series of high-performance recycled materials, to help End Plastic Waste.

Lifestyle Insider The adidas Originals Sustainable Stan Smith sneakers - INR 7,999

Representing the beginning of a new era for the Stan Smith, adidas Originals presents a number of footwear options. Championing the sneaker’s storied history, while looking firmly to the future, the various iterations feature a Primegreen upper completed with a recycled rubber tooling, boasting the silhouette’s classic green and white colourway, along with added elements that signify the importance of our environment, and sustainability being the need of the hour.

Lifestyle Insider adidas Originals Sustainable Stan Smith sneakers - Price INR 7,999

The pairs come packaged in the classic adidas Originals blue box, which has already been updated to be composed of more than 90 percent recycled paper. The boxes are then capped off with stickers referencing the recycled material composition of the sneakers.

Lifestyle Insider adidas Originals Sustainable Stan Smith sneakers - INR 8,999

An archival icon, reimagined for the future, adidas Originals Stan Smith collection launches globally today and will be available at select stores and online at

Lifestyle Insider adidas Originals SS'21 Campaign STAN FOREVER for the Sustainable Stan Smith sneaker


Priya Kumari Rana

Lifestyle Insider is a kind of junction point, connecting people with diverse interests that touch on the more luxurious aspects of lifestyle – fashion, design, travel, food and spirits, art, watches and jewellery, cars, yachts, and aviation, and technology. People today don’t fit into boxes and categories. In our individual ways, we are interested in diverse themes, products, and the challenges that face our world today. You will judge how well this effort of mine caters to your passions and proclivities.

Lifestyle Insider is a showcase of all that is beautiful and luxe. Behind every creation, is a designer, chef, entrepreneur, or a design maison. I have delved into my own appreciation for objetsde luxe that I have admired over the years – be it a love of fashion from the world’s top Parisian and Italian fashion maisons and their ’90s muses, or the care that goes into sari and Indian textile collections in my own family. Growing up on four continents, as the daughter of a former Indian Ambassador, I’ve seen a remarkable array of historic places and met a myriad people. My aim is to bring my world view into this website, a curation of what I find particularly stunning, unique, and newsworthy.

It’s an exciting time for brands all over the world. With change comes opportunity. With the global ‘reset’ and uncertainty on many fronts, there is a chance to write a new script. Let’s be those pioneers.

A bit about me:
A luxury and fashion journalist with 25 years of experience in publishing and magazine journalism, I have edited some of India’s top fashion and luxury magazines. I got my BA in Comparative Literature from UC Berkeley, and went on to receive my Master’s in English and French from the University of Strasbourg, France. I have also studied German and Film. I live in Gurugram, India, and look forward to once again exploring our world with a new-found freedom.

Priya Kumari Rana

Founder and Editor

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