A lot is happening over coffee, as coffee shops have taken over the high street and are supported by an ever-evolving populace of connoisseurs. The revered bean is now being taken to even greater heights as the ‘third wave’ of global coffee culture goes mainstream.
Coffee has now moved from just custom roasts, single origin to experiments with bourbon casks, pour-overs, mini espresso machines, eco-friendly compostable coffee capsules and gran Lattissima machines to create bespoke quality beverages at the click of a button.Dasha compostable capsules by FreshBrew Co
Many like to experiment with brews and aromas that complement an espresso shot, keeping some basics in place. For me, a copper coloured froth with the perfect blend of crema across the surface with a vivid coal-black texture is fine. It should be fiercely acidic, making my lips pucker up. Dark bitter chocolate and caramel tones or flavours of a long dark roast are ideal. However, modern coffee aficionados emphasize the seed of the fruit, roasting it for a shorter time period, thereby giving one’s coffee a fruitier and fresher flavour.Monsooned Malabar compostable capsules by FreshBrew Co.
But with India predominantly a nation of tea-drinkers, how did this market for single-serve artisanal coffee grow ? “Inventive brands like ours have built upon notes of caramel, vanilla, hazelnut, Irish cream and so much more which is helping us gain a lot of loyalty across new age coffee drinkers. And with the innovation movement having gained popularity, there are more and more brands trying to dip into the market to gain a share of the pie,” says Chandni Agarwal, COO and Founder, FreshBrew Co.
Every coffee bean has a story to tell. In this era of coffee consumption, people like to buy their coffee based on origin and the perfect roast, based on process and method. Slow-pour brewing methods or roasting green beans pull out indigenous flavours, and have an esoteric appeal. Javas compostable capsules by FreshBrew Co
FreshBrew Co. offers distinctive roasts with different levels of intensity. Italian roast, gives a bitter, darker less acidic coffee. French roast is lighter and less bitter, with a beanier flavour. The Medium roast is extremely light and has a higher acidic level. Their Nespresso-compatible coffee capsules contain freshly roasted ground coffee from the best estates of India and across the world. With social responsibility at the fore and sensitive to the environmental impact caused by single-use plastic, they also use eco-friendly compostable coffee capsules. FreshBrew Co.’s coffee capsules are placed in all Oberoi Hotels & Resorts across the country, Postcard Hotels and Park Hyatt, among others.
With a line extension, they have also added subtly aromatic hand-poured soy candles with lead-free wicks. They also offer a 12 oz double-wall insulated Tumbler that keeps your preferred beverage hot for three hours and cold for 5-7 hours. In line with their attempt to make most of their products eco-friendly they also offer a reusable stainless steel straw.A selection of FreshBrew Co.'s latest artisanal Pourover Coffee
And their latest launch has been the Coffee Pourover bags (11 gm of freshly roasted ground coffee) in five variants. All one needs is hot water to brew the perfect morning cup of artisanal coffee.
The trickle of new-age coffee entrepreneurs is now a steady stream, that’s growing every day. And while the going may not be as smooth as the cold brew itself, with India being at the cusp of a coffee revolution, it will surely be an adventurous journey ahead.
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It’s an exciting time for brands all over the world. With change comes opportunity. With the global ‘reset’ and uncertainty on many fronts, there is a chance to write a new script. Let’s be those pioneers.
A bit about me:
A luxury and fashion journalist with 25 years of experience in publishing and magazine journalism, I have edited some of India’s top fashion and luxury magazines. I got my BA in Comparative Literature from UC Berkeley, and went on to receive my Master’s in English and French from the University of Strasbourg, France. I have also studied German and Film. I live in Gurugram, India, and look forward to once again exploring our world with a new-found freedom.
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