A Phygital Avatar

FDCI presents the first-ever phygital Lotus Make-up India Fashion Week, spring-summer 2021, with DLF Emporio/The Chanakya, as luxury partner.

Always at the cutting edge of innovation, the Fashion Design Council of India (FDCI), presents the first-ever phygital, Lotus Make-up India Fashion Week, spring-summer 2021, with DLF Emporio/The Chanakya as the luxury partner. It is scheduled from October 14-18, 2020.

The FDCI, has made a watertight blueprint for the future – this includes a studio set-up with screens and bespoke lighting, where designers are shooting their fashion films/videos. Alternatively, they can also shoot their own films. These pre-shot films, will be streamed across various FDCI digital platforms, namely on Instagram, Facebook, Twitter, YouTube and the FDCI website. These will play according to a preset show schedule.

The Lotus Make-up India Fashion Week SS'21 presented by the Fashion Design Council of India starts on October 14, 2020

The impressive list of the showcasing designers include Varun Bahl, Tarun Tahiliani, Suneet Varma, Shivan & Narresh, Shantanu & Nikhil, Rohit Gandhi + Rahul Khanna, Rina Dhaka, Rajesh Pratap Singh, Payal Jain, Nitin Bal Chauhan, Namrata Joshipura, Geisha Designs, Dhi, Ashish Soni, and Abhishek Gupta, among many others. “We have 40 established and young designers, who are a part of this phygital showcase,” says Sunil Sethi, Chairman, FDCI. “This edition of the LMIFW is going to be eventful, as we have adapted to new technology. We are happy to have Lotus Make Up continue their partnership and welcome DLF Emporio/The Chanakya as our new collaborator, on board.”

In keeping with the ethos, a virtual B2B 'Designer Showroom', is being created, a dedicated space in collaboration with Prêtture, a cloud App, which manages parts of the designer workflow, where designers can upload their lookbooks and place orders, with their domestic and international buyers, through virtual meetings.

Interestingly, this one-of-a-kind virtual Designer Showroom, an online retail destination, is a space for domestic and international buyers to interact with designers virtually, and place orders. Designers will be given their own profile page (a virtual stall space) where they can upload their collection images, line sheets, campaign video/imagery, and conduct virtual meetings with buyers. This online designer stall will be open for three months, starting October 14, 2020. “This Designer Showroom in collaboration with Prêtture is a step towards what remains the FDCI’s motto ‘Business Happens Here’,” says FDCI Chairman Sunil Sethi. “The digital transformation of the stalls was of utmost importance, with online the new offline. As sales have resumed, designers will get a cost-effective and flexible platform with a 360˚ degree approach to initiate secure interactions with buyers anywhere in the world.”

“Sunil Sethi and the FDCI team’s keen eye to the detailing has in the end proved very fruitful,” says Krishna Tiwari, CEO and CTO, Prêtture. “We’ve been working with fashion designers, and this gives us a platform to show the fraternity our expertise and commitment. Prêtture is confident that this association with the FDCI will bring good results for its customers.”

And this year again, observing the success of the online edition of Designer Stockroom, the FDCI will open the B2C aspect of this platform once again, for participating designers, after fashion week.


Priya Kumari Rana

Lifestyle Insider is a kind of junction point, connecting people with diverse interests that touch on the more luxurious aspects of lifestyle – fashion, design, travel, food and spirits, art, watches and jewellery, cars, yachts, and aviation, and technology. People today don’t fit into boxes and categories. In our individual ways, we are interested in diverse themes, products, and the challenges that face our world today. You will judge how well this effort of mine caters to your passions and proclivities.

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Priya Kumari Rana

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