A Digital Couture Week

The Fashion Design Council of India (FDCI), presents the first ever digital edition of the India Couture Week 2020, in association with Hindustan Times, from September 18 to 23, 2020.

Lifestyle Insider The first-ever Digital ICW

In keeping with the new reality, the FDCI has taken prompt strides for a robust digital transformation, as it heralds a brand new way of showcasing Indian couture, starting on September 18 across various digital platforms. This will give an opportunity to designers to reach savvy audiences, and explore novel ways of showing collections.

“The FDCI has been a frontrunner in establishing a fresh template, in tandem with the changing time,” says Sunil Sethi, FDCI Chairman. “Couture has all the elements of fantasy, and as screens take over our lives, we hope to recreate the magic of this genre, with pure creativity. We are delighted to partner with Hindustan Times, as we immerse in a world of both print and digital.”

The designer lineup includes Amit Aggarwal, Anju Modi, Dolly J, Falguni Shane Peacock, Gaurav Gupta, JJ Valaya, Kunal Rawal, Manish Malhotra, Rahul Mishra, Reynu Taandon, Shantanu & Nikhil and Suneet Varma. Archana Aggarwal Timeless Jewellery is the jewellery partner.

The ICW, a six-day long digital event, will have top couturiers, showcase their couture films/videos and supporting content, that will go live on a preset show schedule, emulating the format of a physical event. These films will be streamed on FDCI’s digital platforms - Instagram, Facebook, Twitter, YouTube and the FDCI website.

The official hashtag for the event is #DecodingCouture, with the graphic theme of “waves”, as digital is creating ripples in the global fashion industry.


Priya Kumari Rana

Lifestyle Insider is a kind of junction point, connecting people with diverse interests that touch on the more luxurious aspects of lifestyle – fashion, design, travel, food and spirits, art, watches and jewellery, cars, yachts, and aviation, and technology. People today don’t fit into boxes and categories. In our individual ways, we are interested in diverse themes, products, and the challenges that face our world today. You will judge how well this effort of mine caters to your passions and proclivities.

Lifestyle Insider is a showcase of all that is beautiful and luxe. Behind every creation, is a designer, chef, entrepreneur, or a design maison. I have delved into my own appreciation for objetsde luxe that I have admired over the years – be it a love of fashion from the world’s top Parisian and Italian fashion maisons and their ’90s muses, or the care that goes into sari and Indian textile collections in my own family. Growing up on four continents, as the daughter of a former Indian Ambassador, I’ve seen a remarkable array of historic places and met a myriad people. My aim is to bring my world view into this website, a curation of what I find particularly stunning, unique, and newsworthy.

It’s an exciting time for brands all over the world. With change comes opportunity. With the global ‘reset’ and uncertainty on many fronts, there is a chance to write a new script. Let’s be those pioneers.

A bit about me:
A luxury and fashion journalist with 25 years of experience in publishing and magazine journalism, I have edited some of India’s top fashion and luxury magazines. I got my BA in Comparative Literature from UC Berkeley, and went on to receive my Master’s in English and French from the University of Strasbourg, France. I have also studied German and Film. I live in Gurugram, India, and look forward to once again exploring our world with a new-found freedom.

Priya Kumari Rana

Founder and Editor

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