In keeping with the new reality, the FDCI has taken prompt strides for a robust digital transformation, as it heralds a brand new way of showcasing Indian couture, starting on September 18 across various digital platforms. This will give an opportunity to designers to reach savvy audiences, and explore novel ways of showing collections.
“The FDCI has been a frontrunner in establishing a fresh template, in tandem with the changing time,” says Sunil Sethi, FDCI Chairman. “Couture has all the elements of fantasy, and as screens take over our lives, we hope to recreate the magic of this genre, with pure creativity. We are delighted to partner with Hindustan Times, as we immerse in a world of both print and digital.”
The designer lineup includes Amit Aggarwal, Anju Modi, Dolly J, Falguni Shane Peacock, Gaurav Gupta, JJ Valaya, Kunal Rawal, Manish Malhotra, Rahul Mishra, Reynu Taandon, Shantanu & Nikhil and Suneet Varma. Archana Aggarwal Timeless Jewellery is the jewellery partner.
The ICW, a six-day long digital event, will have top couturiers, showcase their couture films/videos and supporting content, that will go live on a preset show schedule, emulating the format of a physical event. These films will be streamed on FDCI’s digital platforms - Instagram, Facebook, Twitter, YouTube and the FDCI website.
The official hashtag for the event is #DecodingCouture, with the graphic theme of “waves”, as digital is creating ripples in the global fashion industry.
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