Watch Week Aspen returns August 13–16, 2026, with its most expansive schedule yet, offering four days of brand previews, collector gatherings, expert conversations, exclusive experiences, and indoor-outdoor activations throughout downtown Aspen, presented by leading global watch brands and a network of local retailers and partners.

Building on record attendance and brand participation in 2025, the third edition invites collectors, enthusiasts, and newcomers to discover new releases, rare timepieces, and an expanded slate of curated experiences in an approachable, walkable setting designed for direct connection with the watch world.

Founded by Oliver Smith Jeweler and presented in partnership with the Aspen Chamber Resort Association, Watch Week Aspen brings global watchmaking to the heart of the Rockies, pairing exceptional timepieces with Aspen’s celebrated dining, culture, shopping, and indoor-outdoor summer lifestyle.

New this year, highlights include Watch Week Aspen’s first 3K run and a vintage watch festival. Numerous watch brand executives and artisans will also be on hand to meet visitors and present their latest timepieces during complimentary events across the city during a packed schedule of free events and a downtown Aspen takeover.

The 2026 brand lineup includes A. Lange & Söhne, Analog Shift, Arnold & Son, Blancpain, Buccellati, Cyrus Watches, Gerald Charles, Glashütte Original, Hermès, IWC, L. Leroy, Moritz Grossmann, Norqain, and OMEGA, alongside participating partners Avi & Co., Betteridge, Meridian Jewelers, M.S. Rau, and Oliver Smith Jeweler, and event partners Accendo Estate, Casterline | Goodman Gallery, Deerhammer, Modern Luxury Aspen, and SYYNCH.

The Watch Week Aspen Experience: 2026 Event Schedule

Watch Week Aspen is free and open to the public, though RSVPs are required for select events. The Saturday evening Collector’s Dinner requires a confirmed RSVP and ticket purchase.

THURSDAY, AUGUST 13, 2026

Gerald Charles Lounge – Day 1

11:00 AM–6:00 PM | Oliver Smith Jeweler, 400 E Hyman Ave., Second Floor

Enjoy gourmet espresso drinks, signature cocktails, and a full bar while exploring the world of Gerald Charles and its connection to the legacy of renowned watch designer Gérald Genta.

The Next Chapter: An Exclusive Unveiling from Glashütte Original

4:00–6:00 PM | Oliver Smith Jeweler, 400 E Hyman Ave., Second Floor

Glashütte Original will debut its latest watchmaking innovation during a curated cocktail event featuring a hands-on timepiece presentation and beverage pairings inspired by the brand’s origins.

Champagne & Complications: A Watch Week Preview

5:00–7:00 PM | M.S. Rau, 307 South Galena Street

Explore a curated selection of rare watches from Patek Philippe, Cartier, Tiffany, Ulysse Nardin, and others during an evening of champagne and conversation.

Collector Cocktails: The State of the Market

7:00–9:00 PM | Aspen, CO; location to be announced

Industry experts will discuss the current pre-owned watch market, emerging collecting trends, and forecasts for the future during an interactive evening presented in partnership with collection-management platform SYYNCH.

FRIDAY, AUGUST 14, 2026

3K Run with NORQAIN’s U.S. Brand President

9:00–10:00 AM | Oliver Smith Jeweler, 400 E Hyman Ave., Second Floor

Begin the day with a scenic 3K run through downtown Aspen led by Emmanuel Bütler, U.S. Brand President of NORQAIN, followed by coffee and light bites. Registration opens August 1.

Discovering Hermès Time: Inside Le Temps Suspendu Singular Complication

Sessions at 11:00–11:45 AM and 3:30–4:15 PM | 521 E Hyman Ave.

Guided by an artisan watchmaker, guests will discover the mechanism behind Le temps suspendu, the defining complication that expresses the distinctive Hermès philosophy of time.

Gerald Charles Lounge – Day 2

11:00 AM–6:00 PM | Oliver Smith Jeweler, 400 E Hyman Ave., Second Floor

Enjoy gourmet espresso drinks, signature cocktails, and a full bar while exploring the world of Gerald Charles and the legacy of Gérald Genta.

IWC Schaffhausen: New Novelties & Rare Pieces – Day 1

11:00 AM–6:00 PM | Meridian Jewelers, 525 E Cooper Ave.

Visit throughout the day for an exclusive presentation of IWC Schaffhausen’s latest novelties and some of the brand’s most sought-after timepieces.

Enjoy Life with NORQAIN: Grab a Treat

12:00–5:00 PM | Oliver Smith Jeweler, 400 E Hyman Ave.

Inspired by NORQAIN’s Enjoy Life collection, a special ice cream truck experience will invite attendees to embrace adventure, freedom, and life’s best moments.

Rebellious by Design: Watches That Broke the Rules

Sessions at 1:00–1:30 PM and 4:00–4:30 PM | M.S. Rau, 307 South Galena Street

Explore unconventional ideas in watchmaking through pieces that challenged tradition with radical displays, unexpected materials, and groundbreaking designs, including watches from Urwerk, Ulysse Nardin, and Cartier.

The Legacy of the Speedmaster: Built for Speed, Destined for the Stars – Day 1

Sessions at 2:00–2:30 PM and 3:00–3:30 PM | OMEGA, 400 E Hyman Ave.

A special presentation will explore the heritage, design, and enduring legacy of the OMEGA Speedmaster.

Explore the A. Lange & Söhne “Lumen” Collection – Day 1

3:00–6:00 PM | A. Lange & Söhne, 529 E Cooper Ave.

Charles Langlois, President of A. Lange & Söhne Americas, will welcome guests to experience a curated assortment from the coveted “Lumen” collection, including the limited-edition LANGE 1 TOURBILLON PERPETUAL CALENDAR “Lumen” in platinum. An A. Lange & Söhne watchmaker will also be present.

Avi & Co.: The Unveiling of Novelty Pieces

4:00–7:00 PM | Avi & Co., 602 E Cooper Ave.

Enjoy cocktails and canapés while exploring rare and exceptional novelty timepieces from independent and luxury watchmakers including F.P. Journe, Richard Mille, Patek Philippe, and Audemars Piguet.

Happy Hour with L. Leroy’s Latest Creations: Watchmaking & Wine

4:00–6:00 PM | Oliver Smith Jeweler, 400 E Hyman Ave., Second Floor

L. Leroy CEO Hugo Lesizza will present the latest Bal du Temps and Elyor creations and unveil a new concept collection ahead of Geneva Watch Days, accompanied by a wine tasting from Accendo Estate.

Golden Hour Welcome Party, Presented by Blancpain & Betteridge

6:00–8:00 PM | Casterline | Goodman Gallery

Collectors, enthusiasts, and participating brands will gather for cocktails and conversation during Watch Week Aspen’s official Welcome Party. Registration opens July 31.

SATURDAY, AUGUST 15, 2026

On the Court with Gerald Charles: Tennis and Pickleball Experience

8:30–10:00 AM | 400 E Hyman Ave., Second Floor

Gerald Charles will host a morning of tennis and pickleball led by professional instructors, with drills and games designed for players of every skill level. Space is limited; registration opens August 1.

VintageFest Presented by Analog:Shift

10:00 AM–12:00 PM | Betteridge, 655 East Durant Ave.

Collectors are invited to showcase their favorite timepieces, meet fellow enthusiasts, and compete for prizes in three categories: Rarest Vintage Piece, Most Unique Design, and Favorite Daily Wearer.

IWC Schaffhausen: New Novelties & Rare Pieces – Day 2

11:00 AM–6:00 PM | Meridian Jewelers, 525 E Cooper Ave.

Visit throughout the day for an exclusive presentation of IWC Schaffhausen’s latest novelties and some of the brand’s most sought-after timepieces.

Gerald Charles Lounge – Day 3

11:00 AM–6:00 PM | Oliver Smith Jeweler, 400 E Hyman Ave., Second Floor

Enjoy gourmet espresso drinks, signature cocktails, and a full bar while exploring the world of Gerald Charles and the legacy of Gérald Genta.

In Conversation: The Independent Revolution

12:00–1:00 PM | Oliver Smith Jeweler, 400 E Hyman Ave., Second Floor

An expert panel will examine the rise of independent watchmaking, the forces driving today’s market, long-term collectability, and the next generation of independent brands. Panelists will be announced.

Rediscovering Fine Watchmaking

Sessions at 1:00–1:30 PM and 4:00–4:30 PM | M.S. Rau, 307 South Galena Street

A discussion of the growing appreciation for elegant proportions, jewelry watches, decorative techniques, and design-driven icons, featuring exceptional pieces from Piaget, Cartier, and Patek Philippe.

The Legacy of the Speedmaster: Built for Speed, Destined for the Stars – Day 2

Sessions at 2:00–2:30 PM and 3:00–3:30 PM | OMEGA, 400 E Hyman Ave.

A special presentation will explore the heritage, design, and enduring legacy of the OMEGA Speedmaster.

Explore the A. Lange & Söhne “Lumen” Collection – Day 2

3:00–6:00 PM | A. Lange & Söhne, 529 E Cooper Ave.

Charles Langlois, President of A. Lange & Söhne Americas, will welcome guests to experience a curated assortment from the “Lumen” collection, including the limited-edition LANGE 1 TOURBILLON PERPETUAL CALENDAR “Lumen” in platinum. An A. Lange & Söhne watchmaker will also be present.

Discovering Hermès Time: Inside Le Temps Suspendu Singular Complication

3:30–4:15 PM | 521 E Hyman Ave.

Guided by an artisan watchmaker, guests will discover the mechanism behind Le temps suspendu and the distinctive

Hermès approach to experiencing time.

In Conversation with Christine Hutter, CEO of Moritz Grossmann

4:30–6:00 PM | Oliver Smith Jeweler, 400 E Hyman Ave.

Meet Moritz Grossmann CEO and founder Christine Hutter for an afternoon of conversation, wine from Accendo Estate, and an exploration of the brand’s latest novelties, independent spirit, and German craftsmanship.

Collector’s Dinner

6:30–9:00 PM | W Hotel Aspen

An elevated dining experience will bring enthusiasts and collectors together over exceptional cuisine and a shared passion for horology. A confirmed RSVP and ticket purchase are required.

SUNDAY, AUGUST 16, 2026

A Morning with the Latest Arnold & Son Collection

0:00 AM–12:00 PM | Oliver Smith Jeweler, 400 E Hyman Ave., Second Floor

Celebrate the final day of Watch Week Aspen over lattes and morning pastries while discovering Arnold & Son’s latest collection, craftsmanship, heritage, and contemporary approach to watchmaking.

Final Look: A Watch Week Wind-Down

2:00–4:00 PM | M.S. Rau, 307 South Galena Street