The Robo-Cat from Fashion’s Future

Gucci celebrates the House’s dedicated collection featuring cult Japanese manga character Doraemon.

The Robo-Cat from Fashion’s Future

GUCCI x Doraemon - the Japanese manga robo-cat features in Gucci's latest campaign

It’s certainly a nod to the legions of manga and anime fans in Japan and the world over. Created by Japanese artist Fujiko Fujio, robotic cat Doraemon – first appeared in his special series in 1970, and continued to enthrall fans until the mid-90s, becoming a cultural icon for Japan along the way (in 2008, the Japanese Foreign Ministry even appointed Doraemon as the country’s very first ‘anime ambassador’), with the made for TV children’s show picked up a number of awards.

The Robo-Cat from Fashion’s Future

GUCCI x Doraemon - wallet with cat motif

The Robo-Cat from Fashion’s Future

GUCCI x Doraemon - bag from the collection

 

Gucci’s Creative Director Alessandro Michele has imagined a dedicated collection of special items that feature this famous Japanese manga and anime character Doraemon – the cat-type robot sent from the 22nd century to help a young boy called Nobita Nobi with secret gadgets from his four-dimensional pouch. The resulting Doraemon x Gucci collaboration also marks the manga’s 50th anniversary.

The Robo-Cat from Fashion’s Future

GUCCI x Doraemon - campaign image featuring the manga character

The Robo-Cat from Fashion’s Future

GUCCI x Doraemon - Gucci backpack with the robo-cat print

The special collection for men and women featuring pop icon Doraemon in his classic blue colour over the GG motif, across different product categories, debuted in January. More playful Doraemons in disguise, exclusively created in tribute to the year of the Ox, are revealed by the maison.

The Robo-Cat from Fashion’s Future

GUCCI x Doraemon - campaign images with the robo-cat

The Robo-Cat from Fashion’s Future

GUCCI x Doraemon - Gucci shoe with the robo-cat motif

For the occasion, Doreamon takes the stage of the new Gucci campaign shot by photographer Angelo Pennetta. This highly recognizable character becomes a companion who transforms everyday activities into joyful adventures.

The Robo-Cat from Fashion’s Future

GUCCI x Doraemon - image from the campaign

The Robo-Cat from Fashion’s Future

GUCCI x Doraemon - campaign still

From having breakfast, to playing video games with friends or partying in the garden, the affable Doraemon in the role of an imaginary friend brings colour into people’s lives.

The Robo-Cat from Fashion’s Future

GUCCI x Doraemon - sneaker from the collection

The Robo-Cat from Fashion’s Future

GUCCI x Doraemon - from the campaign

The Collection has its own sustainable packaging, which comprises fully recyclable green bags and matching swing tickets referencing the 50th anniversary of the cartoon, all featuring Doraemon.

The Robo-Cat from Fashion’s Future

GUCCI x Doraemon - shoes from the collection

The Robo-Cat from Fashion’s Future

GUCCI x Doraemon - sling bag with manga cat print

Furthermore, under the spotlight, the Japanese manga character will take over selected store façades and street installations in different cities across Australia, China, Hong Kong, India, Japan, Malaysia, Singapore, Taiwan, Thailand and Vietnam. Doraemon will also be the star of two Gucci ArtWalls in Shanghai and Hong Kong, where he will pose over the GG motif, as in the collection.

The Robo-Cat from Fashion’s Future

GUCCI x Doraemon - watch from the collection

The Robo-Cat from Fashion’s Future

GUCCI x Doraemon - campaign shot

Bespoke entertainment will be available on the Gucci App, bringing the Doraemon figure to life thanks to Augmented Reality. Scanning the Gucci ArtWalls and the dedicated packaging, users will discover a choreography of sorts by their favourite character.

The Robo-Cat from Fashion’s Future

GUCCI x Doraemon - campaign shot with robo-cat

FOLLOW US ON INSTAGRAM

×
Priya Kumari Rana

Lifestyle Insider is a kind of junction point, connecting people with diverse interests that touch on the more luxurious aspects of lifestyle – fashion, design, travel, food and spirits, art, watches and jewellery, cars, yachts, and aviation, and technology. People today don’t fit into boxes and categories. In our individual ways, we are interested in diverse themes, products, and the challenges that face our world today. You will judge how well this effort of mine caters to your passions and proclivities.

Lifestyle Insider is a showcase of all that is beautiful and luxe. Behind every creation, is a designer, chef, entrepreneur, or a design maison. I have delved into my own appreciation for objetsde luxe that I have admired over the years – be it a love of fashion from the world’s top Parisian and Italian fashion maisons and their ’90s muses, or the care that goes into sari and Indian textile collections in my own family. Growing up on four continents, as the daughter of a former Indian Ambassador, I’ve seen a remarkable array of historic places and met a myriad people. My aim is to bring my world view into this website, a curation of what I find particularly stunning, unique, and newsworthy.

It’s an exciting time for brands all over the world. With change comes opportunity. With the global ‘reset’ and uncertainty on many fronts, there is a chance to write a new script. Let’s be those pioneers.

A bit about me:
A luxury and fashion journalist with 25 years of experience in publishing and magazine journalism, I have edited some of India’s top fashion and luxury magazines. I got my BA in Comparative Literature from UC Berkeley, and went on to receive my Master’s in English and French from the University of Strasbourg, France. I have also studied German and Film. I live in Gurugram, India, and look forward to once again exploring our world with a new-found freedom.

Priya Kumari Rana

Founder and Editor
×

Contact Us

Mail us @ lifestyleinsiderindia@gmail.com