Get ready for a show as you’ve never seen before. On Friday, July 17, Gucci’s Creative Director Alessandro Michele will present his Epilogue collection through a special live streaming and the release of a visual narrative feature.
This event will be broadcast on Friday, July 17, 2020, the last day of the inaugural Milan Digital Fashion Week (which will be a mix of digital and live shows) that opens on July 14. The narrative feature will be shared at 2:00pm CEST (on Gucci.com, YouTube, Twitter, Instagram, Facebook, the Gucci App and on the Camera dellaModa’s official channels) during the 12-hour live streaming starting at 8:00am CEST (on Gucci.com, YouTube, Twitter, and the Gucci App and from 12:00pm on Gucci Facebook).
Alessandro Michele wanted to write an Epilogue: a conclusive chapter in the narrative arc that began with his last show “An Unrepeatable Ritual”, when he celebrated the magic of fashion by unveiling what lies behind the curtains of a show, taking the audience literally backstage. On July 17th, he is presenting the final act of this path, a further playful experimentation aimed at reversing traditional fashion rules and perspectives.
Casting the team from his design office, the Epilogue will be presented through a unified collection, with the seeds of what will be the near, imminent future. As the maison moves towards a ‘seasonless’ approach to fashion, the announcement via a ‘retro’ VHS tape also alludes to a mysterious “Will the Story Ever End?”Epilogue VHS Announcement
Lifestyle Insider is a kind of junction point, connecting people with diverse interests that touch on the more luxurious aspects of lifestyle – fashion, design, travel, food and spirits, art, watches and jewellery, cars, yachts, and aviation, and technology. People today don’t fit into boxes and categories. In our individual ways, we are interested in diverse themes, products, and the challenges that face our world today. You will judge how well this effort of mine caters to your passions and proclivities.
Lifestyle Insider is a showcase of all that is beautiful and luxe. Behind every creation, is a designer, chef, entrepreneur, or a design maison. I have delved into my own appreciation for objetsde luxe that I have admired over the years – be it a love of fashion from the world’s top Parisian and Italian fashion maisons and their ’90s muses, or the care that goes into sari and Indian textile collections in my own family. Growing up on four continents, as the daughter of a former Indian Ambassador, I’ve seen a remarkable array of historic places and met a myriad people. My aim is to bring my world view into this website, a curation of what I find particularly stunning, unique, and newsworthy.
It’s an exciting time for brands all over the world. With change comes opportunity. With the global ‘reset’ and uncertainty on many fronts, there is a chance to write a new script. Let’s be those pioneers.
A bit about me:
A luxury and fashion journalist with 25 years of experience in publishing and magazine journalism, I have edited some of India’s top fashion and luxury magazines. I got my BA in Comparative Literature from UC Berkeley, and went on to receive my Master’s in English and French from the University of Strasbourg, France. I have also studied German and Film. I live in Gurugram, India, and look forward to once again exploring our world with a new-found freedom.
Mail us @ email@example.com